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Cards

Jose Cuervo Tequila

"Live for today" - that's Jose Cuervo's philosophy, poured straight into the bottle. The world's best-selling tequila brand celebrates surfer attitude: new frontiers, good company and an outlook on life that doesn't take itself too seriously. Behind the easygoing mood, though, sits one of Mexico's oldest and most solid tequila operations.

  • Bottle of José Cuervo Especial Gold Tequila with golden hue and red label
    Item no.: 22227865479-10154

    Behind almost every classic margarita sits a bottle of Especial Gold. The golden colour catches the bar light long before the first glass is poured, agave and vanilla rising from the glass — a tequila that has followed cocktail culture from the beach bars of Tijuana to shakers the world over.

    Expert Description

    José Cuervo Especial Gold is a Mexican Gold Tequila (Mixto), bottled at 38% ABV. It is produced at the La Rojeña distillery in the town of Tequila, Jalisco — home to the José Cuervo family since 1795 and one of the oldest continuously operating tequila distilleries in Mexico.

    Especial Gold is a mixto tequila, where at least 51% of the sugar source comes from blue agave, with the rest from other sugars. The golden colour comes from blending an aged Reposado portion — rested at least two months in oak barrels — with younger tequila and a touch of caramel colouring. The result is a soft, approachable tequila that has served as many drinkers' introduction to the category for decades.

    Tasting Notes

    Nose

    The nose is light and sweet, with notes of agave, vanilla and a hint of toasted oak, framed by orange peel and a sugary sweetness.

    Palate

    The palate is sweet with cooked agave and caramel, spiced with a light touch of pepper, while vanilla keeps it soft throughout.

    Finish

    The finish is short and warm, with a last note of vanilla and a touch of grapefruit.

    Specifications

    Name: José Cuervo Especial Gold Tequila
    Distillery: La Rojeña
    Region/Country: Jalisco, Mexico
    Type: Mexican Gold Tequila (Mixto)
    ABV: 38%
    Size: 70 cl
    Cask type: Oak barrels (aged portion of the blend only)
    Natural colour: No
    EAN no.: 7501035042131
    Serving suggestion: Serve chilled or over ice, a natural fit for a Margarita

    Flavour Profile

    Vanilla · Caramel · Agave · Sweetness

    Did You Know?

    Especial Gold is, according to several industry reports, the world's best-selling tequila — a position it owes in part to José Cuervo's role in taking the Margarita from the bars of Tijuana to the rest of the world, back when family member Juan Beckmann Gallardo promoted the brand across the United States in the 1940s.

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    • 33,50
      1pcs.
      29,00EUR
  • Bottle of Jose Cuervo Especial Reposado Tequila with golden label
    Item no.: 059763-615-120

    In the heart of Jalisco, where rows of blue agave stretch toward the sun as far as the eye can see, sits La Rojeña, the oldest continuously operating distillery in Latin America. From here, Jose Cuervo Especial Reposado has been shipped out into the world since 1795, and it still shows up at pretty much every good party.

    Expert Description

    Jose Cuervo Especial Reposado Mexican Tequila is a Reposado Tequila made from blue agave and bottled at 38%.

    This is the Cuervo family's best-known expression and the world's best-selling tequila. It is a blend of agave and cane sugar spirit, a so-called mixto tequila, which sets it apart from 100% agave expressions such as Cuervo's own Tradicional range. What it lacks in purity, it makes up for in versatility: Especial Reposado was built for exactly what most people use it for, making a Margarita or a Paloma taste better. After distillation, the tequila rests briefly in oak barrels, which gives it its golden colour and a rounder, slightly sweet character.

    Tasting Notes

    Nose

    Cooked agave, creamy caramel and a touch of vanilla, spiced with light nuttiness and a whisper of dried herbs.

    Palate

    Medium-bodied and balanced between the sweetness of the agave and spicy oak notes, with baked agave, mixed spice and a light honeyed sweetness.

    Finish

    Soft and warm, with a long, spicy finish that leaves a last trace of sweetness behind.

    Specifications

    Name: Jose Cuervo Especial Reposado
    Distillery: La Rojeña
    Region/Country: Jalisco, Mexico
    Type: Mexican Reposado Tequila
    ABV: 38%
    Size: 50 CL
    Cask type: Oak barrels
    EAN no.: 7501035042124
    Serving suggestion: A classic in a Margarita or Paloma, but also good simply over ice.

    Flavour Profile

    Sweet · Spicy · Vanilla-forward · Round

    Did You Know?

    Did you know that La Rojeña, the distillery behind Jose Cuervo Especial Reposado, is the oldest continuously operating distillery in all of Latin America? The Cuervo family has been making tequila on the site since 1795, and the name remains one of the best-selling in the world today.

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    • 21,25
      1pcs.
      18,50EUR
  • Bottle of José Cuervo Platino Tequila with clear glass and silver label
    Item no.: 22227865479-10156

    There is a Cuervo that has never seen a barrel and still tastes like decades of experience. Platino is the family's private expression of agave in its purest form — grown, harvested and distilled using a method only a handful of people in Jalisco know in full detail.

    Expert Description

    José Cuervo Platino is a Mexican Blanco Tequila (100% Agave), bottled at 40% ABV. It is distilled at La Rojeña in the town of Tequila, Jalisco, and belongs to José Cuervo's "Reserva de la Familia" line — a range originally made solely for the family's and friends' own table.

    Platino is made exclusively from 100% organically grown Blue Weber Agave, yeast and water, through a production method called "Esencia de Agave" — a technique José Cuervo has refined over two centuries. The method is designed to preserve the agave's original aroma and character, without the tequila ever touching a barrel.

    Tasting Notes

    Nose

    The nose offers pepper and honeyed agave, with a hint of apple and parsley.

    Palate

    The palate is sweet and spicy at once, with melon, honey and hay, followed by a light peppery spice.

    Finish

    The finish is medium in length and crisp, with chamomile and cinnamon, and the agave stays present throughout.

    Specifications

    Name: José Cuervo Platino Tequila
    Distillery: La Rojeña
    Region/Country: Jalisco, Mexico
    Type: Mexican Blanco Tequila (100% Agave)
    ABV: 40%
    Size: 70 cl
    Natural colour: Yes
    Serving suggestion: Best enjoyed over ice or neat in a tequila glass at room temperature

    Flavour Profile

    Honey · Melon · Pepper · Cinnamon

    Did You Know?

    Platino descends from José Cuervo's 'Reserva de la Familia' — a line originally made only for the family's own table, long before it became available to the public.

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    • 89,75
      1pcs.
      78,00EUR
  • Elegant bottle of Jose Cuervo Reserva de La Familia Tequila with wax seal
    Item no.: 22227865479-10159

    Some tequila is just tequila, and then there's the kind that's spent three decades resting in the Cuervo family's private cellars. Reserva de La Familia isn't a bottle you simply pour — it's one you sit down for.

    Expert Description

    Jose Cuervo Reserva de La Familia is a Mexican Extra Añejo Tequila made from 100% agave, aged in French and American oak and bottled at 38%.

    Like the rest of the Cuervo family's range, the bottle comes from the La Rojeña distillery in Jalisco, where tequila has been made since 1795. Reserva de La Familia was created in 1995 to mark the 200th anniversary of the Cuervo family's tequila venture, and it's considered the world's first commercial Extra Añejo Tequila. It's aged for an average of three years in French and American oak, and the final blend is complemented with tequila from reserves that have rested for over 30 years in the distillery's private cellars. Every bottle is handmade, wax-sealed and individually numbered, and the annual gift box is decorated each year by a celebrated Mexican artist.

    Tasting Notes

    Nose

    Toasted almonds, vanilla and cinnamon, backed by oak spice and a hint of dried fruit.

    Palate

    Rich and balanced between sweet and spicy, with dark chocolate, caramel and butterscotch, nutmeg and cooked agave underneath.

    Finish

    The finish is long, elegant and velvety, with a lingering note of oak, cocoa and sweet spice.

    Specifications

    Name: Jose Cuervo Reserva de La Familia Tequila
    Distillery: La Rojeña
    Region/Country: Jalisco, Mexico
    Type: Mexican Extra Añejo Tequila 100% Agave
    ABV: 38%
    Size: 70 CL
    Cask type: French and American oak
    Serving suggestion: Best enjoyed neat, at room temperature, in a small glass — ideally to close out a dinner.

    Flavour Profile

    Chocolatey · Spiced · Oaky · Elegant

    Did You Know?

    Did you know that every bottle of Reserva de La Familia is hand-signed, numbered and wax-sealed, and that its gift box is decorated by a different celebrated Mexican artist each year? The series was also the world's first commercial Extra Añejo Tequila when Cuervo launched it in 1995 to mark the family's 200th anniversary.

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    • 201,00
      1pcs.
      174,75EUR
  • Bottle of José Cuervo Especial Silver Tequila with clear glass and blue label
    Item no.: 22227865479-10155

    A pinch of salt on the back of the hand, a lime wedge waiting alongside — Especial Silver is usually the first tequila most people meet. Clear as spring water and crisp as a summer evening in Jalisco, without a moment's contact with wood.

    Expert Description

    José Cuervo Especial Silver is a Mexican Silver Tequila (Mixto), bottled at 38% ABV. It comes from the same distillery as Especial Gold, La Rojeña in the town of Tequila, Jalisco, where the José Cuervo family has produced tequila since 1795.

    The Silver expression is double distilled and bottled straight after distillation, without any time in barrel. As a mixto tequila, at least 51% of its sugar source comes from blue agave, the rest from other sugars, giving it a light, direct profile built to mix well with citrus, salt and ice.

    Tasting Notes

    Nose

    The nose is clean and direct, with cooked agave, citrus peel and a hint of black pepper.

    Palate

    The palate opens soft and slightly sweet, with agave up front, before vanilla and light herbal notes appear mid-palate.

    Finish

    The finish is short and clean, with a touch of pepper spice and a flash of mint, without any heavy cask influence.

    Specifications

    Name: José Cuervo Especial Silver Tequila
    Distillery: La Rojeña
    Region/Country: Jalisco, Mexico
    Type: Mexican Silver Tequila (Mixto)
    ABV: 38%
    Size: 70 cl
    EAN no.: 7501035042308
    Serving suggestion: Serve chilled or over ice, ideally with a lime wedge and a pinch of salt

    Flavour Profile

    Agave · Citrus · Pepper · Herbs

    Did You Know?

    José Cuervo is today led by Juan-Domingo Beckmann, the sixth generation of the family — making it one of the few major tequila producers still in family hands after more than 200 years.

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    • 33,50
      1pcs.
      29,00EUR
  • Bottle of Jose Cuervo Tradicional Gold Reposado Tequila with golden colour
    Item no.: 22227865479-10158

    Six months in oak isn't long by tequila standards, but it's enough to give Tradicional Gold Reposado its soft, golden character — without ever letting the agave fade into the background.

    Expert Description

    Jose Cuervo Tradicional Gold Reposado is a Mexican Reposado Tequila made from 100% agave, rested in oak barrels and bottled at 38%.

    Like Tradicional Silver, the bottle comes from La Rojeña in Jalisco, where the Cuervo family has distilled since 1795. Many people know Cuervo through the yellow Especial — a mixto tequila with only 51% agave — but Tradicional Gold Reposado is distilled solely from blue agave. After distillation it rests for six months in oak barrels, which gives it a light golden colour and a rounder, more complex flavour than a Blanco Tequila.

    Tasting Notes

    Nose

    Agave, oak, honey and citrus, spiced with an earthy touch of dried herbs.

    Palate

    Medium-bodied with a slightly oily richness, where roasted agave, pineapple and oak meet black and white pepper along with a hint of vanilla.

    Finish

    The finish opens mild with agave and vanilla before closing on a warm, peppery note.

    Specifications

    Name: Jose Cuervo Tradicional Gold Reposado Tequila
    Distillery: La Rojeña
    Region/Country: Jalisco, Mexico
    Type: Mexican Reposado Tequila 100% Agave
    ABV: 38%
    Size: 70 CL
    Cask type: Oak barrels
    Serving suggestion: Enjoy at room temperature in a small glass, or use it in a tequila take on an Old Fashioned.

    Flavour Profile

    Golden · Spiced · Oaky · Rounded

    Did You Know?

    Did you know you can spot a genuine Cuervo bottle by the NOM number 1122 printed on the label? It's the official Mexican registration number for the La Rojeña distillery, and it's your guarantee the tequila actually comes from there.

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    • 46,75
      1pcs.
      40,75EUR
  • Clear bottle of Jose Cuervo Tradicional Silver Tequila with dark label
    Item no.: 22227865479-10157

    The sun beats down on the blue agave fields of Jalisco, and somewhere between the shredding, the roasting and the distillation hides a clarity the rest of the tequila world still measures itself against. No barrel, no detours — just agave, straight into the glass.

    Expert Description

    Jose Cuervo Tradicional Silver is a Mexican Blanco Tequila made from 100% agave and bottled at 38%.

    The bottle comes from La Rojeña, the oldest continuously operating distillery in Latin America, where the Cuervo family has distilled tequila since 1795. Tradicional isn't the same as the well-known yellow Especial — where Especial is a mixto tequila with only 51% agave and the rest cane sugar, Tradicional Silver is distilled solely from blue agave, with no added sugar sources. That gives it a cleaner, more direct agave character that's still easy to drink and a natural fit for a Margarita.

    Tasting Notes

    Nose

    Herbaceous and green, with fresh citrus, a touch of honey and a hint of white pepper.

    Palate

    A fine balance between sweetness and spice on the palate, with grapefruit, lime and a light mineral undercurrent.

    Finish

    The finish is short, sweet and refreshing, with one last hint of pepper.

    Specifications

    Name: Jose Cuervo Tradicional Silver Tequila
    Distillery: La Rojeña
    Region/Country: Jalisco, Mexico
    Type: Mexican Blanco Tequila 100% Agave
    ABV: 38%
    Size: 70 CL
    Serving suggestion: Serve ice-cold as a shot, or use it in a classic Margarita or Paloma.

    Flavour Profile

    Agave · Citrus · Herbaceous · Black Pepper

    Did You Know?

    Did you know that Cuervo itself recommends storing Tradicional Silver in the freezer? The alcohol content keeps it from freezing solid, so it stays crisp, ice-cold and full of flavour — perfect for a quick, clean shot.

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    • 40,00
      1pcs.
      34,75EUR
   

About Jose Cuervo Tequila

Jose Cuervo Tequila is made from 100% blue agave and is the world's best-selling tequila brand, carrying a NOM number (1104 or 1122) that guarantees the bottle comes from an approved Mexican distillery. For the newcomer, Cuervo is the most obvious and accessible entry into tequila; for the connoisseur, the interest lies in the brand's enormous historical depth - Cuervo is one of the oldest still-active tequila names and has helped shape how the rest of the world perceives tequila.

History & Background

Jose Cuervo traces its roots back to the late 1700s in Jalisco, Mexico, where the Cuervo family received one of the earliest official permits to produce tequila under the Spanish crown. Through the 19th and 20th centuries the company grew to become one of Mexico's most dominant tequila producers, as tequila evolved from a local folk drink into an international export. Today Jose Cuervo remains family-owned across several generations and sells more tequila than any other brand in the world, while still upholding the requirement of at least two months of cask ageing for its aged expressions.

Production & Style

The tequila is made from blue Weber agave, grown in the volcanic soils around the town of Tequila, and distilled using traditional methods combined with modern production capacity.

Signature Style

Agave-Forward, Spicy, Smooth
The flavor offers a classic agave character with a hint of spice and a gentle, smooth finish.

Facts

ProducerJose Cuervo
Founded1795
RegionTequila, Jalisco
CountryMexico
OwnerThe Beckmann family (Becle)
Agave varietyBlue Weber agave (Agave tequilana)
Official websitejosecuervo.com
Pronouncedho-SAY KWAIR-voh

Did You Know?

Jose Cuervo traces its roots to a royal license from the Spanish crown in 1795, making it one of the oldest tequila brands in the world.

If you like Jose Cuervo Tequila, you should also try:

Sierra Tequila, Olmeca Tequila and Casa Don Ramón Tequila.