Tito's Vodka Tito was new to the vodka business, still struggling to make ends meet while rewriting the Texas codebook to building the first legal distillery in the state of Texas. One day he got a phone call from a local nonprofit asking if he would donate a couple cases of vodka for a fundraising event. Tito agreed, and showed up with several cases and the thought that this would be a great opportunity for folks to taste his new vodka. “If you like it, tell 20 of your closest friends,” he said… and they did. They liked the vodka and they told their friends – not just about the vodka, but also about how Tito would donate it to support charity events, like he’d done for them. The phone started to ring more often, and just like that, philanthropy became part of Tito’s Handmade Vodka.