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Amrut Whisky

   

Amrut Whisky


BANGALORE: Amrut is an unlikely name for an alcohol brand, but then an Indian whisky being considered one of the finest in the world is equally unheard of. Amrut single malt whiskies, distilled in Bangalore but virtually unknown to whisky drinkers in the country till it found a mention in Jim Murray’s Whisky Bible 2010, is finally making its debut in India.

The whisky, perhaps the only Indian whisky served in the world’s whisky capital Scotland, will soon enter the US as well, thanks to the global recognition and success in the Europe where it is expected to sell 6,000-7,000 cases this year.

When Neelakanta Rao R Jagdale, CEO of Amrut Distilleries, a regular supplier of cheap liquor to military canteens, came up with the idea of shipping single malt in Europe, people might have thought he’s out of his mind.

After all, India’s distilleries are notorious for turning out inferior ‘whisky’ blends made from all manner of grains as well as molasses as whisky expert David Kiley says. Also, the climate in India hardly lends itself to gentle aging, he says.

But Amrut was different. Right in the 1980s, when the company founded in 1948 decided to distil whisky, it started procuring barley from farmers in Punjab and Rajasthan, apart from molasses. This helped it understanding the nature of barleys and, after 20 years of trial and error, the first single malt was shipped out in 2004.

“Teams from Amrut visited Scottish distilleries, engaged with Tatlock and Thomson, a Scottish consultancy specialising in spirits, and there was plenty of hard work,” says Jagdale. Amrut Single Malt debuted in The Pot Still, a popular bar in Glasgow and then slowly into other European markets like England and the Netherlands, riding on word-of-mouth publicity. The level of acceptance it got in the European markets surprised Jagdale

Then last year, Amrut created Fusion Single Malt, combining barley grown in Punjab with imported Scottish peated barley. It is this international

fusion that became Murray’s favourite and the renowned taster rated it as the third finest whisky in his Whisky Bible 2010. The brand’s uniqueness and adherence to quality is not lost on experts. “The Fusion creates a complexity of fruit and smoke that I have never tasted in a Scotch whisky,” says Kiley. It is this sudden spurt in fame plus the slowly rising demand for single malt in the country that has inspired Amrut to offer its whiskies in the country finally.

Amrut Fusion Single Malt and Amrut Single Malt are now available in select liquor shops in Bangalore for Rs 2,000 and Rs 1,500, respectively. The brands will soon make their debut in some Mumbai shops as well as five-star hotels in select cities.

In the US, the initial foray will be in New York, New Jersey, Illinois and Connecticut and Massachusetts with a shipment of 900 cases. By the end of the year, Amrut expects to have 3,000 cases circulating in the US as it gets into Florida, Texas and California.

But increasing production while retaining its high standards can be tricky. “Their standard is so high. They now have to somehow try and increase the production as global and local demand increases, yet maintain their high standards. That is a tough order for any distillery,” says Jim Murray. “However, with Fusion they have shown that they have a firm grasp of what their malt is capable of.”

Jagdale knows it’s a big challenge but believes his 62-year-old company is up to it. The Rs 150-crore makers of Maqintosh premium whisky and Old Port XXX rum has already made an Indian whisky brand popular abroad even though the Scotch Whisky Association (the Edinburgh-based trade association) has never recognised Indian whiskies because they are made of molasses. It can definitely scale new highs.
  • Amrut Cask Strength Indian Single Malt Whisky 70 cl 61,8%.
    Item no.: 22227865368-20
    Distillery: Amrut
    Country: India
    Type: Indian Single Malt Whisky
    Alc. strength: 61.8 %
    70 cl.
    Other: No caramel coloring or chill filtration
    • 1pcs.
      84,25EUR
  • Amrut Double Cask 2016 Release India Single Malt Whisky 70 cl 46%
    Item no.: 22227865479-1106-19663
    Distillery: Amrut
    Name: Double Cask 2016
    Age: 6-7 years old
    Type: India Single Malt Whisky
    Alc. strength: 46 %
    70 cl.
    • 1pcs.
      214,25EUR
  • Amrut Double Cask 2017 release 3rd Edition Indian Single Malt Whisky 70 cl 46%
    Item no.: 22227865368-500
    Amrut Double Cask is a super delicious smoky Indian single malt whisky aged in two different cask types - bourbon cask #3189 and Port Pipe #2715. The whisky was distilled from Scottish Peated Barley back in May 2012 (Bourbon) and March 2012 (Port Pipe) - bottled in June 2017 - only 1050 bottles worldwide of this Amrut Double Cask edition. Distillery: AmrutAge: 5 years Type: Indian Single Malt Whisky Alc. strength: 46 % 70 cl. Other: No caramel coloring or chill filtration
    • 1pcs.
      214,25EUR
  • Amrut Fusion Indian Single Malt Whisky 70 cl 50%
    Item no.: 22227865368-1
    Distillery: AmrutAge: NA Type: Indian Single Malt Whisky Alc. strength: 50% 70 cl.
    • 1pcs.
      67,00EUR
  • Amrut Indian Single Malt Whisky 70 cl 46%
    Item no.: 22227865368-213
    Distillery: Amrut
    Country: Indian
    Type: Indian Single Malt Whisky
    Alc. strength: 46 %
    70 cl.
    • 1pcs.
      60,25EUR
  • Amrut Peated Cask Strength Indian Single Malt Whisky 70 cl 62,8%.
    Item no.: 22227865368-210
    Amrut Peated Cask Strength whisky at a staggering 62.8% alc gives a fantastic medium-smoky flavor. Jim Murray gives it 92 points in his Whiskybible, which says a lot about the quality of this Amrut Whisky. The whisky has been aged in used bourbon casks which gives it a bit of sweetness, vanilla and not least the characteristic note of leather, followed by peat smoke. The 62.8% alc gives this Amrut Peated Cask Strength a notch up the points scale. Distillery: AmrutAge: NA Type: Indian Single Malt Whisky Alc. strength: 62.8% 70 cl.
    • 1pcs.
      103,00EUR
  • Amrut Peated Indian Single Malt Whisky 70 cl 46% 46
    Item no.: 22227865368-206
    Distillery: Amrut
    Age: NA
    Type: Peated Indian Single Malt Whisky
    Alc. strength: 46%
    Un-chillfiltered
    Natural Color
    70 cl.
    • 1pcs.
      84,25EUR
  • Amrut Port Pipe Peated LMDW Cellar Book Indian Single Malt Whisky 70 cl 62,8% 62,8%.
    Item no.: 22227865368-589
    Amrut Port Pipe Peated LMDW Cellar Book - A Single Malt Whisky from India at 50%Amrut Port Pipe Peated LMDW Cellar Book - is a super delicious Indian single cask #2713 bottled for French La Maison du Whisky and aged in a used Port wine cask. The whisky was distilled with smoked barley - only 420 bottles worldwide of this Amrut LMDW edition. You will experience the whisky as firm and powerful. There's camphor, cayenne pepper, licorice and dark chocolate on the nose - the palate is full-bodied with notes of vanilla, apricots, black pepper and menthol. The amount of whisky that evaporates from the casks each year. In India, this is notoriously high and can easily be 3 and 4 times as much as in Scotland, so enjoy these special drops in Amrut Port Pipe Peated LMDW Cellar Book Distillery: AmrutAge: 2017 Type: Indian Single Malt Whisky Alc. strength: 62.8 % 70 cl. Other: No caramel coloring or chill filtration
    • 1pcs.
      266,50EUR
  • Amrut Raj Igala Indian Single Malt Whisky 70 cl 40%
    Item no.: 22227865368-501
    Distillery: AmrutAge: NA Type: Indian Single Malt Whisky Alc. strength: 40% 70 cl.
    • 1pcs.
      46,75EUR
  • The E & K by Adelphi 5 years old Fusion of Indian and Scotch Malt Whisky 70 cl 57,8%
    Item no.: 22227865449-8078
    Distillery: The E & K by Adelphi
    Bottler: Adelphi
    Age: 5 years old
    Type: Fusion of Indian and Scotch Malt Whisky
    Alc. strength: 57.8 %
    Number of bottles: 800 pcs.
    Un-chillfiltered
    Natural Colour
    70 cl.
    • 1pcs.
      160,75EUR