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Cards

Cachaca Pitu Do Brasil

A red river shrimp graces the Pitu label - named after the freshwater crustacean that once teemed in the rivers around Recife. Since 1938, the brand has been a household institution in northeastern Brazil, a cachaça drunk without ceremony. This is everyday Brazil in a bottle, not festival Brazil.

  • Clear bottle of Cachaca Pitu Do Brasil with a red prawn on the label
    Item no.: 22227865496-231

    In Pernambuco the rivers run towards the Atlantic through cane fields that have been there since colonial times. Down in the water lives a small freshwater prawn the locals call pitu. It gave the house its name, and it still sits there in bright red on every single label.

    The expert's description

    Cachaca Pitu Do Brasil Premium Brasil Spirit is an unaged Cachaca made from freshly pressed sugarcane juice in Pernambuco in north-eastern Brazil and bottled at 38%.

    The company was founded in 1938 in Vitória de Santo Antão, an old sugar town inland from Recife. The name comes from Engenho Pitu, the sugar estate where it all began, and the prawn in the river named first the estate and later the spirit. Pitú is today the largest cachaca exporter in Brazil, and for a great many drinkers this bottle is the first cachaca they ever held.

    Cachaca is made from the juice of the cane, pressed and fermented while it is still fresh. Rum works the other way round and generally starts from molasses, the heavy syrup left behind once the sugar has been drawn out. Two different starting points, two different flavour pictures: the cachaca keeps the field in it, while the rum tastes of the refinery.

    Pitú is a clear cachaca with no time in wood. There is no cask to round the edges off, so the raw material stands right at the front: green cane juice, a dry peppery note and the faintly soapy floral edge typical of the style. The house names three things as the whole of its production, the cane, the water and the yeast, and that recipe has run unchanged for decades.

    Tasting notes

    Nose

    Freshly pressed cane, close to biting into a raw stalk. A light floral tone sits behind it, along with a hint of wet stone.

    Palate

    Dry and direct. The cane juice arrives first with a green, almost grassy sweetness, then the alcohol takes hold with black pepper and a sharp mineral edge.

    Finish

    Short and clean. The pepper drops away quickly and what remains is a dry, green tone with enough backbone to stand up to lime and sugar.

    Specifications

    Name: Cachaca Pitu Do Brasil Premium Brasil Spirit 70 cl 38%
    Distillery: Pitú
    Region/Country: Vitória de Santo Antão, Pernambuco, Brazil
    Type: Cachaca
    ABV: 38%
    Size: 70 CL
    Distillation method: Made from freshly pressed sugarcane juice
    EAN no.: 4000269003428
    Serving suggestion: In a Caipirinha with lime and cane sugar, or in a Batida shaken with fresh fruit juice

    Flavour profile

    Green · Sugarcane · Fresh · Peppery · Dry

    Did you know?

    Pitú makes more than cane spirit. Since 2007 the house has also had its own vodka, Bolvana, on the books, and over the years a lime expression and a cola version have come out of the plant in Vitória de Santo Antão as well.

    See our full range of Cachaca

    • 26,75
      1pcs.
      23,25EUR
   

About Cachaca Pitu Do Brasil

Cachaça Pitu do Brasil is one of the country's most recognisable cachaça brands, named after the local river shrimp "pitu" found in the rivers of Pernambuco. For the newcomer, Pitu is an accessible and affordable entry point into the world of cachaça; for anyone familiar with Brazilian drinking culture, the red shrimp on the label is one of the most recognisable trademarks in the country's spirits history, sold in vast quantities for decades.

History & Background

Pitu was founded in 1938 in Recife, in the state of Pernambuco, at a time when cachaça was beginning to be industrialised and distributed on a large scale across Brazil. The name and logo, the red river shrimp, reference a species historically abundant in the region's rivers and a familiar part of local food and fishing culture. Through the 20th century Pitu grew to become one of Brazil's best-selling cachaça brands and is now exported across several continents.

History & background

The brand was founded in 1938 and has since grown into one of the country's most widespread and recognisable cachaça brands.

Production & style

The cachaça is distilled from fresh sugarcane juice and matured only briefly, giving it a clean, sugarcane-forward character.

Signature style

Clean, Sugarcane, Light
The flavour is light and clean, with clear sugarcane sweetness.

Facts

ProducerPitu
Founded1938
CountryBrazil
Raw material100% sugarcane juice
PronouncedKah-SHAH-sah Pee-TOO
RegionVitoria de Santo Antao, Pernambuco
OwnerEngarrafamento Pitu Ltda (family-owned)
Official websitepitu.com.br

Did you know?

The name Pitu comes from a local freshwater prawn found in the river near the brand's original production site.

If you like Cachaca Pitu Do Brasil, you should also try:

Bacardi and Angostura.