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emaerke

Pampero Rum

The name means 'pampered' in Spanish, and Pampero fully lives up to that promise. The rum was created in Caracas in 1938 by Alejandro Hernandez and Luis Toro and draws on the legend of the 'llanero', the Venezuelan cowboy whose free, adventurous spirit still graces the label. Today Pampero isn't just a rum, but a symbol of Venezuela's proud, untamed national character.

  • Dark bottle in leather pouch with gold lettering, Pampero Aniversario
    Pampero Aniversario Ron Extra Anejo Venezuela Rum 70 cl 40%
    Item no.: 22227865407-6

    Where Blanco and Especial are the house's everyday rums, Aniversario is the one Pampero celebrates with, complete with its signature leather pouch.

    Expert description

    Pampero Aniversario is a Ron Extra Añejo, a blend of rums matured 4-6 years, bottled at 40%.

    The rum comes from Industrias Pampero, founded in Caracas in 1938 and today part of the Italian spirits company Gruppo Montenegro. Aniversario is the house's prestige release, matured in whisky and bourbon casks, giving a concentrated, rich flavour with a pronounced cocoa and tobacco character. The rum is traditionally sold in a distinctive leather pouch that has been part of Pampero's identity for decades.

    Tasting notes

    Nose

    Full and rich with dominant cocoa and a hint of vanilla, plus butter biscuit, dried tropical fruits, toasted oak, orange peel, dark honey and a touch of roasted almonds.

    Palate

    Cocoa hits first, followed by vanilla, leather and a light woodiness from the casks, with dark chocolate, tobacco, caramel and roasted coffee.

    Finish

    Extraordinarily long and warming with traces of molasses, cinnamon and a gentle oakiness.

    Specifications

    Distillery: Industrias Pampero
    Region/Country: Venezuela
    Type: Ron Extra Añejo
    Age: 4-6 years
    ABV: 40%
    Size: 70 CL
    Cask type: Ex-Whisky and Ex-Bourbon
    EAN no.: 8028286000325
    Serving suggestion: In a snifter glass at room temperature

    Flavour profile

    Cocoa · Leather · Tobacco · Rich · Full-bodied

    Did you know?

    The distinctive leather pouch Pampero Aniversario is traditionally sold in was originally conceived as a practical way to protect the bottle during transport in the Venezuelan highlands, but has today become a trademarked part of the bottle's identity.

    See our full range of Pampero

    • 40,00
      1pcs.
      36,00EUR
  • Clear bottle with red label and Pampero wind motif, Blanco
    Pampero Blanco Ron Anejo Venezuela Rum 37,5%
    Item no.: 22227865407-10

    Pampero is named after the powerful wind that sweeps across the Venezuelan plains, and the Blanco expression carries some of that same light, fresh energy.

    Expert description

    Pampero Blanco is a Ron Anejo matured up to 4 years and bottled at 37.5%.

    The rum comes from Industrias Pampero, founded in Caracas in 1938 and today part of the Italian spirits company Gruppo Montenegro. The rum is made from high-quality sugarcane, matured up to 4 years in former whisky casks of white American oak and then filtered through activated charcoal, giving it its clear, light colour despite the maturation.

    Tasting notes

    Nose

    Light and creamy with blackcurrant, cotton candy, green apple, banana, caramel and vanilla.

    Palate

    Vanilla and caramel toffee meet white cacao, dried coconut flakes and a hint of mango.

    Finish

    Short with a touch of coconut and a light alcoholic warmth.

    Specifications

    Distillery: Industrias Pampero
    Region/Country: Venezuela
    Type: Ron Anejo
    Age: Up to 4 years
    ABV: 37.5%
    Size: 70 CL
    Cask type: Ex-Whisky White American Oak
    EAN no.: 8028286000202
    Serving suggestion: In a Cuba Libre or other light cocktail

    Flavour profile

    Light · Creamy · Fruity · Vanilla · Fresh

    Did you know?

    Pampero is named after "el pampero", the powerful, cold wind that sweeps down from the Andes across the South American pampas plains, an image the founders used to describe the rum's character from the brand's very start in 1938.

    See our full range of Pampero

    • 21,25
      1pcs.
      19,25EUR
  • Dark bottle with red label and Pampero wind motif, Especial
    Pampero Especial Ron Anejo Venezuela Rum 40%
    Item no.: 22227865407-11

    Where Blanco stays light, Especial goes the other way: darker, sweeter and with a fullness that clearly shows its time in the cask.

    Expert description

    Pampero Especial is a Ron Anejo matured up to 4 years and bottled at 40%.

    The rum comes from Industrias Pampero in Caracas, founded in 1938 and today part of the Italian spirits company Gruppo Montenegro. The Especial expression is a harmonious blend of several rum distillates, matured up to 4 years in casks of white American oak, giving it a darker, fuller character than the Blanco expression with clear notes of caramel and spice.

    Tasting notes

    Nose

    Nutella, peanut butter, roasted coffee and cacao nibs, alongside chocolate-dipped marshmallows, ripe bananas and orange zest.

    Palate

    Light sweetness reminiscent of caramel and vanilla, with Demerara sugar, muscovado sugar, spiced orange, cloves and ginger.

    Finish

    Vanilla and toffee with a touch of dark chocolate.

    Specifications

    Distillery: Industrias Pampero
    Region/Country: Venezuela
    Type: Ron Anejo
    Age: Up to 4 years
    ABV: 40%
    Size: 70 CL
    Cask type: Ex-Bourbon White American Oak
    EAN no.: 8028286000240
    Serving suggestion: Over ice or in a Dark and Stormy

    Flavour profile

    Caramel · Spiced · Chocolate · Full-bodied · Round

    Did you know?

    Pampero was Venezuela's first rum to be aged for more than two years, a milestone the brand reached as early as 1938, laying the foundation for the house's later focus on age-stated releases.

    See our full range of Pampero

    • 25,25
      1pcs.
      22,75EUR
  • Dark bottle with red label and Pampero wind motif, Seleccion 1938
    Pampero Seleccion 1938 Ron Anejo Venezuela Rum 40%
    Item no.: 22227865407-9

    1938 is the year Pampero was founded, and Seleccion 1938 is the house's way of marking that milestone without going all the way to the Aniversario tier.

    Expert description

    Pampero Seleccion 1938 is a Ron Anejo matured around 5-6 years and bottled at 40%.

    The rum comes from Industrias Pampero, founded in Caracas in 1938 and today part of the Italian spirits company Gruppo Montenegro. Seleccion 1938 is named after the founding year and matures in oak casks that previously held bourbon whisky, giving a round, balanced rum with an amber colour and a profile that sits between the house's lighter Especial and the more prestigious Aniversario.

    Tasting notes

    Nose

    Spiced and sweet with vanilla, caramel and a delicate oak tone.

    Palate

    Rich and full-bodied with a beautiful balance between sweetness and spice, accompanied by a light whisky note, plus burnt caramel, coffee, tea and a touch of burnt flavour with a pleasant chocolate note.

    Finish

    Long and warm with a discreet oak and caramel tone.

    Specifications

    Distillery: Industrias Pampero
    Region/Country: Venezuela
    Type: Ron Anejo
    Age: 5-6 years
    ABV: 40%
    Size: 70 CL
    Cask type: Ex-Bourbon
    EAN no.: 8028286000301
    Serving suggestion: In a snifter glass or over ice

    Flavour profile

    Round · Spiced · Caramel · Balanced · Full-bodied

    Did you know?

    Seleccion 1938 functions as Pampero's middle step between the house's everyday rums and the prestige release Aniversario, making it a natural introduction for those wanting to explore the house's more mature styles without going straight for the most expensive bottle.

    See our full range of Pampero

    • 25,25
      1pcs.
      22,75EUR
   

About Pampero Rum

Pampero is a Venezuelan rum whose name means 'pampered' in Spanish, a clear nod to the soft, approachable style that has made the brand popular for decades. The rum draws on the legend of the 'llanero', the Venezuelan cowboy whose free, adventurous spirit is reflected in the brand's identity. For beginners, Pampero is an easy-to-approach introduction to Venezuelan rum, while connoisseurs appreciate the house's 'Denomination of Origin' status, a guarantee that production meets the country's strict quality standards.

History & Background

Pampero was founded in Caracas in 1938 by Alejandro Hernandez and Luis Toro, who wanted to create a rum that could symbolize Venezuela's free, adventurous spirit. The name and identity build on the legend of the 'llanero', the legendary Venezuelan cowboy, known for passion, craftsmanship, authenticity, and courage, values that still define the brand today. Over the decades, Pampero has built a reputation as one of Venezuela's most widespread and recognizable rum brands, supported by the country's ideal climate conditions and advanced distillation techniques. Today Pampero also carries the quality mark 'Denomination of Origin', a guarantee that the rum meets Venezuela's strict production standards.

Production & Style

The rum is distilled from molasses and aged in oak casks using a Venezuelan solera-inspired method that gives a smooth, even character.

Signature Style

Smooth, Sweet, Round
The flavor offers a smooth, sweet character with notes of caramel and vanilla.

Facts

ProducerPampero
Founded1938
Pronounced"pam-PEH-roh"
RegionCaracas
CountryVenezuela
OwnerDiageo
Raw materialMolasses
Ageing climateVenezuela's tropical climate gives fast maturation
Official websitepampero.com

Did You Know?

The name Pampero refers to the cold wind that blows across the South American pampas plains, an image of the brand's raw, natural origin.

Like Pampero Rom? You should also try:

Ron Abuelo Rom, Ron Zacapa Rom and Diplomatico Rom.