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Grey Goose Vodka

Billionaire Sidney Frank wanted to create a vodka no one could match, sourcing everything from the wheat to the water in France's Cognac region. Grey Goose launched in 1997 and set new standards for what a 'premium' vodka could even mean.

  • Grey Goose large bottle in frosted glass with the geese printed across the side
    Item no.: 22227865479-134

    A litre and a half changes the shape of an evening. Nobody counts glasses, and nobody has to go digging in a cupboard for a fresh bottle halfway through. The geese also get room to spread across a surface where you can actually see them.

    Expert description

    Grey Goose is a French Vodka made from soft winter wheat, bottled at 40% in a 150 cl bottle.

    The water is the half of the recipe that rarely gets told properly. It comes from a well in Gensac-la-Pallue, a small town in the Cognac region, where it rises from an aquifer beneath the building itself. On the way up through the limestone it is filtered naturally, and it is collected fresh at the source without further treatment.

    That water is precisely why blending and bottling happen in Cognac rather than in Picardie, where the wheat grows. The spirit is brought to Gensac and taken down to strength with the spring water, and only then does it go into glass. The whole chain stays inside French borders.

    At this size it becomes a different sort of bottle to handle. Full, it wants two hands, and in return it stretches across a whole evening of drinks built for the table rather than for single glasses. The soft wheat character takes citrus, bubbles and elderflower without disappearing.

    Tasting notes

    Nose

    Soft grain and pale marzipan, with a floral note and a breath of freshly peeled lemon over the top.

    Palate

    Round and full. The wheat settles as mild sweetness mid tongue, followed by a discreet nutty note and a stroke of pepper.

    Finish

    Soft and medium. It dries out slowly and leaves a cool, mineral impression behind.

    Specifications

    Name: Grey Goose
    Producer: Grey Goose
    Region/Country: Picardie and Cognac, France
    Type: French Vodka
    ABV: 40%
    Size: 150 CL
    Distillation method: Single distilled in a continuous column
    Serving suggestion: In a Le Grand Fizz with elderflower liqueur, lime and sparkling water, served in large wine glasses for the whole table.

    Flavour profile

    Round · Soft · Nutty · Cool

    Did you know?

    The man who put the recipe together was François Thibault, a maître de chai from Cognac. He had worked with brandy all his life and had never made vodka, and he approached the job like a cellar master: choose the raw material, touch it as little as possible and let the water decide the rest.

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    • 1pcs.
      120,00EUR
  • Grey Goose giant bottle in frosted glass with the geese at full size
    Item no.: 22227865479-135

    Three litres is no longer a bottle you pass across a table. It stays where it is set down, and the rest of the evening moves around it. At that size the geese on the side are drawn at close to full scale.

    Please note: The image is a model photo.

    Expert description

    Grey Goose is a French Vodka made from soft winter wheat from Picardie, bottled at 40% in a 300 cl bottle.

    The chain behind the bottle is shorter than you might assume. The wheat is harvested in Picardie and milled and distilled there before the spirit travels south to Cognac. There it is blended with spring water and bottled. From crop to cork none of it leaves France, and that is the founding story of the house: control over every link rather than bought-in neutral spirit.

    The winter wheat is chosen for starch and softness. It is sown in autumn, sits in the northern French soil all winter and is only cut the following summer, which gives a grain with more to work with. The single pass through a continuous column is set high enough to clean the spirit without shaving the wheat off it.

    At three litres the bottle is as much furniture as it is spirit. The glass is thick and frosted, and because it scatters light rather than mirroring it, you can set a light source behind it and make the landscape draw itself through. Behind a bar it is hard to miss, which is rather the point.

    Tasting notes

    Nose

    Baked wheat bread and almond, with a fine floral edge and a hint of green lemon.

    Palate

    Rich and smooth in the mouth. The grain gives mild sweetness, the nuttiness sits underneath, and the pepper only arrives right at the end.

    Finish

    Long and soft. The sweetness ebbs away slowly and leaves a dry, mineral coolness standing.

    Specifications

    Name: Grey Goose
    Producer: Grey Goose
    Region/Country: Picardie and Cognac, France
    Type: French Vodka
    ABV: 40%
    Size: 300 CL
    Distillation method: Single distilled in a continuous column
    Serving suggestion: Pour over crushed ice with tonic and a cucumber spear when serving many people at once.

    Flavour profile

    Soft · Full · Nutty · Long

    Did you know?

    Bacardi bought Grey Goose in 2004, only seven years after the brand launched. The deal was at the time the largest ever done for a single spirits brand, and François Thibault stayed on in charge of production.

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    • 1pcs.
      321,50EUR
  • Grey Goose bottle in frosted glass with flying geese and French tricolour
    Item no.: 22227865479-133

    Picardie in winter is flat, wet and wind-scoured. The wheat is sown in autumn and stands in the ground through the whole cold season before it is cut the following summer. That long, slow ripening is what an entire idea about vodka rests on.

    Expert description

    Grey Goose is a French Vodka distilled from soft winter wheat from Picardie and bottled at 40%.

    There are two ingredients in the bottle and no more: the wheat and the water. The wheat is grown in Picardie in northern France, where soil and climate produce a soft variety high in starch, and the water comes from the house well in the Cognac region. None of it leaves France along the way.

    The unusual part is the distillation. Where most so-called premium vodkas market themselves on five, seven or ten passes, Grey Goose runs only once through a continuous column. The thinking is the opposite of the norm: each extra distillation cleans the spirit while taking away some of the grain, and here the grain is the point of the bottle.

    You can taste it. A soft, almost marzipan sweetness sits through the middle, the kind that sharply distilled vodkas have polished out. The bottle itself carries flying geese over a French landscape, and the glass is frosted so the image reads more clearly.

    Tasting notes

    Nose

    Fresh wheat and a touch of marzipan. Behind it sits something floral and a suggestion of lemon peel.

    Palate

    Silky, with obvious grain sweetness through the middle. A light almond note spreads out before white pepper gives it an edge.

    Finish

    Clean and medium. The sweetness falls away calmly and leaves a dry, faintly peppery impression.

    Specifications

    Name: Grey Goose
    Producer: Grey Goose
    Region/Country: Picardie and Cognac, France
    Type: French Vodka
    ABV: 40%
    Size: 70 CL
    Distillation method: Single distilled in a continuous column
    EAN no.: 5010677850100
    Serving suggestion: In a dry Martini with a lemon twist, or neat in a cool glass without ice.

    Flavour profile

    Soft · Grain sweet · Almond · Clean

    Did you know?

    The man behind Grey Goose, Sidney Frank, was an importer who had already turned a German herbal liqueur into an American cult phenomenon before he decided in 1997 to build a French luxury vodka. He had no background in spirits production — he had an idea and a salesman's ear for what people wanted to believe.

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    • 1pcs.
      67,00EUR
   

About Grey Goose Vodka

Grey Goose is a French premium vodka known for being distilled from French wheat sourced in Picardy rather than the more traditional raw materials. For newcomers it's an unusually soft, subtly sweet vodka without the sharp finish many associate with the category; for collectors it's notable that from its 1997 launch, Grey Goose deliberately set out to redefine what 'premium' meant in vodka, using a five-step distillation process and spring water from one named source in Gensac-la-Pallue.

History & Background

Grey Goose was launched in 1997 by American businessman Sidney Frank, who set out to create the world's best vodka from scratch, disregarding existing conventions in the category. Rather than following classic Russian or Polish vodka norms, he chose to base production in France, renowned for its wine and spirits expertise, using wheat from Picardy and spring water from Gensac-la-Pallue. The strategy was as much about marketing as production: Grey Goose was deliberately positioned as a luxury vodka long before 'premium' was an established category. The brand was later sold to Bacardi for a sum in the billions, cementing its status as one of the most successful vodka launches ever.

Production & Style

The vodka is distilled from single-estate wheat from Picardy and filtered with water from a limestone spring in the Champagne region.

Signature Style

Clean, Soft, Lightly Sweet
The flavor offers a clean, soft character with a light sweetness and a creamy finish.

Facts

ProducerGrey Goose
Founded1997
RegionPicardy
CountryFrance
Pronouncedgray GOOSE
OwnerBacardi
Official websitegreygoose.com

Did You Know?

Grey Goose helped create the entire "premium vodka" category, when the brand launched as a luxurious counterpoint to cheaper vodkas in 1997.

Like Grey Goose? You should also try:

Ciroc, Absolut and Crystal Head.