Deadhead Rum Deadhead rum is housed in bottles resembling tsantsas, or shrunken heads. They pay tribute to the Shuar, an indigenous people who were known to collect the shrunken heads of their vanquished foes, believing that the soul remained within. No tribe on earth knows the true meaning of nonconformity better than the Shuar and are believed to be the only group to have never been conquered. Many believe that these artifacts were kept as trophies, taken for honor and spiritual renewal. While Deadhead’s vessels don’t contain souls, they do contain extraordinary spirits.