Seagram's Whisky

A name that has been synonymous with North American whisky for over a hundred years. Seagram's was founded in 1857 by Joseph E. Seagram in Waterloo, Ontario, and grew into one of the world's largest spirits companies over the course of the 20th century. Following the breakup of the conglomerate around the turn of the millennium, the name lives on under different owners, but its legacy is still noticeable in the bottles.

Seagrams VO Blended Canadian Whisky 70 cl 40%

Item no.: 059763-615-272

Seagrams VO Blended Canadian Whisky 70 cl 40%

There is a mystery surrounding the origins and naming of Seagram's V.O., one of the most well-known whiskies produced at Joseph E. Seagram's former Waterloo Distillery.
Family tradition states that "V.O." stands for "Very Own," as this was a whisky blend created for Joseph E. Seagram's own family. Others claim that the initials stand for "Very Old" in keeping with the distillers assertion that is was a blend of very old Canadian Whiskies.

The story tells how Joseph's son, Thomas, had the distillery's blender, William Hortop, prepare a whisky blend for his personal use to celebrate his upcoming marriage in 1913 to Dorothy Pearson. Upon tasting the special blend, Joseph insisted that the family blend be put on the market. It went on to become one of Seagram's biggest sellers.

Distillery: Seagram's
Name: Seagram's VO
Age: NA
Country: Canada
Type: Blended Canadian Whisky
Alc. strength: 40 %
70 cl.
1pcs.
26,75EUR

About Seagram's

After the group's breakup around the turn of the millennium, the Seagram's name lives on for whisky in several markets under different owners, though the heritage of the Canadian parent company remains central. For the newcomer, Seagram's is an easily recognisable, accessible way into North American whisky. For the collector, the name's history is interesting in its own right: from one of the world's largest spirits empires to a fragmented legacy living on today under several different owners and labels.

History & Background

Seagram's goes back to 1857, when Joseph E. Seagram founded the distillery in Waterloo, Ontario, which grew over the course of the 20th century into one of the world's largest spirits companies, before the conglomerate was broken up around the turn of the millennium.

Production & Style

Whiskies under the name range from Canadian blended whisky to American blended whiskey, all with a light, approachable profile.

Signature Style

Light, Round, Approachable
The whisky offers a light, round character with an approachable, gentle finish.

Facts

Founded	1857
Pronounced	SEE-grams
Region	Waterloo, Ontario
Country	Canada
Owner	Split up in 2000-2001 between Diageo and Pernod Ricard, among others; the name is used today by several owners depending on product and market (e.g. Diageo for Seven Crown, Sazerac for V.O.)
Founder	Joseph E. Seagram

Did you know?

For a whiskey to be called bourbon, US law requires it to be made from at least 51% corn and aged in new, charred oak barrels.

Like Seagram's? You should also try:

Jack Daniel's, Jim Beam and Willett.