Seagram's Whisky

A name that has been synonymous with North American whisky for over a hundred years. Seagram's was founded in 1857 by Joseph E. Seagram in Waterloo, Ontario, and grew into one of the world's largest spirits companies over the course of the 20th century. Following the breakup of the conglomerate around the turn of the millennium, the name lives on under different owners, but its legacy is still noticeable in the bottles.

Seagrams VO Blended Canadian Whisky 70 cl 40%

Item no.: 059763-615-272

A wedding gift for a son grew into one of Canada's best-selling whisky brands.
Expert description
Seagram's V.O. Blended Canadian Whisky is a Canadian blended whisky, bottled at 40%. Seagram's was founded in 1857 in Waterloo, Ontario, and Joseph E. Seagram became sole owner in 1883. V.O. was originally made in limited quantity in 1913, when Joseph's son Thomas asked the distillery's blender, William Hortop, to prepare a special whisky for his own wedding to Dorothy Pearson. Joseph was so taken with the result that he insisted on putting the blend on general sale — it went on to become one of the company's biggest successes. The letters V.O. are said, by family tradition, to stand for 'Very Own', though others claim 'Very Old'.
Tasting notes
Nose
The nose offers grain, caramel and a hint of rye.
Palate
The palate is soft with vanilla, honey and light spice.
Finish
The finish is medium-length, soft and round.
Specifications
Name: Seagrams VO Blended Canadisk Whisky
Bottler: Seagram's
Region/Country: Ontario, Canada
Type: Blended Canadian Whisky
ABV: 40%
Size: 70 CL
Flavour profile
Soft · Grainy · Sweet · Round
Did you know?
The meaning of the abbreviation V.O. was never officially written down — family tradition says 'Very Own', but no one knows for certain today.
See our full range of Seagram's
26,75

1pcs.
23,25EUR

About Seagram's

After the group's breakup around the turn of the millennium, the Seagram's name lives on for whisky in several markets under different owners, though the heritage of the Canadian parent company remains central. For the newcomer, Seagram's is an easily recognisable, accessible way into North American whisky. For the collector, the name's history is interesting in its own right: from one of the world's largest spirits empires to a fragmented legacy living on today under several different owners and labels.

History & Background

Seagram's goes back to 1857, when Joseph E. Seagram founded the distillery in Waterloo, Ontario, which grew over the course of the 20th century into one of the world's largest spirits companies, before the conglomerate was broken up around the turn of the millennium.

Production & Style

Whiskies under the name range from Canadian blended whisky to American blended whiskey, all with a light, approachable profile.

Signature Style

Light, Round, Approachable
The whisky offers a light, round character with an approachable, gentle finish.

Facts

Founded	1857
Pronounced	SEE-grams
Region	Waterloo, Ontario
Country	Canada
Owner	Split up in 2000-2001 between Diageo and Pernod Ricard, among others; the name is used today by several owners depending on product and market (e.g. Diageo for Seven Crown, Sazerac for V.O.)
Founder	Joseph E. Seagram

Did you know?

For a whiskey to be called bourbon, US law requires it to be made from at least 51% corn and aged in new, charred oak barrels.

Like Seagram's? You should also try:

Jack Daniel's, Jim Beam and Willett.

Seagram's Whisky

Expert description

Tasting notes

Nose

Palate

Finish

Specifications

Flavour profile

Did you know?

About Seagram's

History & Background

Production & Style

Signature Style

Facts

Did you know?

Like Seagram's? You should also try: