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Famous Grouse Whisky

A grouse graces Scotland's moorlands, shy and watchful, but also a symbol of the Scottish landscape itself. In 1896, merchant Matthew Gloag borrowed the bird's name for his new whisky blend, and customers loved it so much they began calling it 'the famous grouse' themselves. The name stuck, and since 1980 Famous Grouse has sold more blended Scotch whisky than any other brand in Scotland.

  • Famous Grouse Blended Scotch Whisky large bottle with red grouse label
    Item no.: 22227865425-10

    Some bottles are bought for a particular evening. This one is bought because it needs to be there. The litre bottle is Famous Grouse in household format, the one that keeps on standing when guests turn up unannounced.

    The expert description

    Famous Grouse 1 Litre is a Blended Scotch Whisky bottled at 40% in a 100 cl bottle.

    The blend was created in Perth in 1896 by Matthew Gloag, who named it after the red grouse. The bird became the company mark, the whisky was known locally as Gloag’s Grouse, and when the family incorporated Matthew Gloag & Son in 1905 they made the nickname official: The Famous Grouse. The brand left the family in 1970 and has been owned by William Grant & Sons since July 2025.

    The style has not moved much. Malt whisky from Scottish distilleries, with Highland Park historically among those giving the blend its character, is bound together with grain whisky into a soft and rounded blend with no sharp edges. The litre bottle holds the same whisky as the standard size and speaks to those who go through it steadily.

    Tasting notes

    Nose

    Harmonious and calm. Dried fruit and honey first, then vanilla, nuts and a touch of citrus.

    Palate

    Unusually soft and round with clear fruit. Ripe undertones and a lightly spiced edge that keeps it from turning dull.

    Finish

    Short to medium, clean and lightly sweet with malt at the close.

    Specifications

    Name: Famous Grouse 1 Litre
    Distillery: The Famous Grouse
    Region/Country: Scotland
    Type: Blended Scotch Whisky
    ABV: 40%
    Size: 100 CL
    EAN no.: 5010314101015

    Flavour profile

    Soft · Fruity · Honeyed · Malty · Lightly spiced

    Did you know?

    The red grouse on the label was not drawn by an advertising artist. The image came from Philippa Gloag, a daughter of the family, who painted the bird in the late 1800s. It has followed the bottle ever since and become one of the most recognisable marks in Scotch whisky.

    See our full range of Famous Grouse

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    • 1pcs.
      49,50EUR
  • Famous Grouse Blended Scotch Whisky party bottle with metal pouring cradle
    Item no.: 22227865425-5001

    Four and a half litres of whisky is not a bottle you lift with one hand. That is why it comes with a cradle, and why it ends up being the centrepiece of the evening rather than something standing on a shelf.

    The expert description

    Famous Grouse 4.5 Litre is a Blended Scotch Whisky bottled at 40% in a 450 cl bottle.

    The bottle is supplied with a metal pouring cradle so it can be served without being lifted. That is a practical necessity rather than an accessory, since a full bottle at this size weighs far too much to handle freehand at a table.

    The whisky inside is the classic Famous Grouse, created in Perth in 1896 and owned by William Grant & Sons since July 2025. Malt whisky from Scottish distilleries, with Highland Park historically among those providing the character, is bound together with grain whisky into a soft blend with no sharp edges. The format is aimed at parties, bars and collectors with shelf space.

    Tasting notes

    Nose

    Calm and harmonious with dried fruit, honey and vanilla, and nuts plus a touch of citrus underneath.

    Palate

    Soft and round with clear fruit, ripe undertones and a lightly spiced edge.

    Finish

    Short to medium, clean and lightly sweet with malt at the close.

    Specifications

    Name: Famous Grouse 4.5 Litre
    Distillery: The Famous Grouse
    Region/Country: Scotland
    Type: Blended Scotch Whisky
    ABV: 40%
    Size: 450 CL
    Edition: Supplied with a metal pouring cradle

    Flavour profile

    Soft · Fruity · Honeyed · Malty · Lightly spiced

    Did you know?

    Large bottles do not mature differently from small ones, since whisky does not develop in glass, but they do last longer once opened. The less air there is relative to liquid, the slower the oxidation, so a nearly full large format is better off than a nearly empty standard bottle.

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    • 1pcs.
      164,75EUR
  • Famous Grouse Blended Scotch Whisky bottle with red grouse on the label
    Item no.: 22227865425-7

    In 1896 a whisky merchant in Perth needed a name for his new blend. He chose the bird out on the moor. A hundred and thirty years later it still stands on the label, and the whisky behind it has never felt any need to reinvent itself.

    The expert description

    Famous Grouse is a Blended Scotch Whisky matured in oak casks and bottled at 40%.

    Matthew Gloag created the blend in Perth in 1896 and took the red grouse as his mark. Customers started asking for the famous grouse, and in 1905 the family took the hint and named it The Famous Grouse. The family sold up in 1970, and since July 2025 the brand has been owned by William Grant & Sons.

    The recipe rests on malt whisky from Scottish distilleries, with Highland Park historically setting much of the tone, bound together with grain whisky. The malt delivers fruit and spice, the grain delivers the softness, and the balance between them is why the bottle has been the best selling blend in Scotland for decades.

    Tasting notes

    Nose

    Deep gold in the glass. A harmonious aroma of dried fruit and honey, with vanilla, nuts and citrus behind it.

    Palate

    Exceptionally soft and round with a pleasing fruitiness. Beneath it sit ripe, lightly spiced undertones that give it more to work with than expected.

    Finish

    Short to medium, clean and lightly sweet with malt at the close.

    Specifications

    Name: Famous Grouse
    Distillery: The Famous Grouse
    Region/Country: Scotland
    Type: Blended Scotch Whisky
    ABV: 40%
    Size: 70 CL
    EAN no.: 5010314700003

    Flavour profile

    Soft · Fruity · Honeyed · Malty · Lightly spiced

    Did you know?

    Famous Grouse has held a royal warrant since 1984, but the connection reaches back further: Matthew Gloag’s business in Perth supplied wine to Queen Victoria when she visited Scotland in 1842, more than fifty years before the first Grouse was blended.

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    • 1pcs.
      24,00EUR
  • Famous Grouse Cask Series Ruby Cask Blended Scotch Whisky bottle with port cask finish
    Item no.: 505956-498796-36

    Port casks leave a clear mark. They tint the whisky reddish, pull it towards berries and plums, and can easily end up drowning everything else. Ruby Cask stays on the right side of that line.

    The expert description

    Famous Grouse Cask Series Ruby Cask is a Blended Scotch Whisky finished in ruby port casks and bottled at 40%.

    Cask Series is the name for the releases where the classic Grouse blend gets an extra period in a cask with a past. Here it is ruby port, the fresh and fruity style rather than the nutty tawny, and the difference registers immediately. The base whisky is still soft and rounded, but the port wood lays a layer of red fruit and baking spice over the top.

    The finishing period is short enough that the blend underneath still comes through. This is not a port whisky but a Famous Grouse with the port cask as an added voice.

    Tasting notes

    Nose

    Baking spice first, soft vanilla, cinnamon and clove, and beneath it red berries, a touch of oak and a light sweetness.

    Palate

    Ripe stone fruit and red berries, plums and caramel, with light tannins from the port wood keeping the sweetness in check.

    Finish

    Medium to long, soft and sweet with fruit that lingers.

    Specifications

    Name: Famous Grouse Cask Series Ruby Cask
    Distillery: The Famous Grouse
    Region/Country: Scotland
    Type: Blended Scotch Whisky
    ABV: 40%
    Size: 70 CL
    Cask type: Finished in ruby port casks
    Edition: Cask Series
    EAN no.: 5010314306540

    Flavour profile

    Fruity · Sweet · Soft · Spiced · Berry

    Did you know?

    Ruby and tawny port come from the same grapes but are handled entirely differently. Ruby is aged briefly in large vessels and keeps its fresh, deep red fruit, while tawny spends years in small casks and turns nutty and brown. That is why a ruby cask pulls whisky towards berries rather than towards walnut.

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    • 1pcs.
      26,75EUR
  • Famous Grouse Blended Scotch Whisky miniature bottle with red grouse
    Item no.: 22227865479-1106-197279784

    Five centilitres is enough to form an opinion. That is what the miniature is for, as a sample, as a place setting gift, or as the bottle that goes in a pocket when carrying a full one makes no sense.

    The expert description

    Famous Grouse Miniature is a Blended Scotch Whisky bottled at 40% in a 5 cl bottle.

    The contents are identical to the full size bottle: the classic Grouse blend that Matthew Gloag created in Perth in 1896 and named after the red grouse. The brand has been owned by William Grant & Sons since July 2025.

    Miniatures like this get used for three things, trying a whisky without committing, setting one at each place at dinner, or taking one along where a full bottle would be absurd. Malt whisky, with Highland Park historically among the load bearing names, bound together with grain whisky, gives the same soft profile in small format.

    Tasting notes

    Nose

    Dried fruit and honey, with vanilla, nuts and a touch of citrus underneath.

    Palate

    Soft and round with a fruitiness that carries all the way, and ripe, lightly spiced undertones.

    Finish

    Short to medium, clean and lightly sweet with malt at the close.

    Specifications

    Name: Famous Grouse Miniature
    Distillery: The Famous Grouse
    Region/Country: Scotland
    Type: Blended Scotch Whisky
    ABV: 40%
    Size: 5 CL
    EAN no.: 50792511

    Flavour profile

    Soft · Fruity · Honeyed · Malty · Lightly spiced

    Did you know?

    Miniatures are a collecting field of their own. Some collections run to tens of thousands of bottles, and old miniatures from closed distilleries can be the only way to taste whisky that was never bottled at full size in that particular year.

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    • 1pcs.
      5,25EUR
  • Famous Grouse Smoky Black miniature bottle with black label and grouse
    Item no.: 059763-615-289

    The black label signals what has happened here: somebody has laid peat smoke underneath the soft Grouse profile. The result is not an Islay whisky, but it is not the same bird as before either.

    The expert description

    Famous Grouse Smoky Black is a Blended Scotch Whisky made with peated malt, bottled at 40% in a 5 cl bottle.

    The release was originally called The Black Grouse and was later renamed Smoky Black. The recipe takes the classic blend and raises the proportion of peated malt whisky, so the smoke becomes a load bearing element rather than a seasoning. The underlying honey and fruit are still there, but they now sit behind a sooty foreground.

    The miniature is a sensible way to settle whether the style is for you. Smoky blends divide opinion, and 5 cl is enough to answer the question without committing to a full bottle.

    Tasting notes

    Nose

    Dry smoke and bonfire ash first, then honey and dried fruit working their way up through it.

    Palate

    Soft and sweet at the base with the smoke as a clear frame. Malt, vanilla and a touch of dark chocolate as the peat builds.

    Finish

    Medium and sooty with a dry, almost peppery close.

    Specifications

    Name: Famous Grouse Smoky Black
    Distillery: The Famous Grouse
    Region/Country: Scotland
    Type: Blended Scotch Whisky
    ABV: 40%
    Size: 5 CL
    Cask type: Oak casks
    Edition: Smoky Black
    EAN no.: 5010314302481

    Flavour profile

    Smoky · Soft · Sweet · Malty · Peaty

    Did you know?

    The change of name from The Black Grouse to Smoky Black was not incidental. The black grouse is a threatened species in Scotland, and for years the brand supported conservation work with a share of the proceeds, but a name describing the flavour sells better on a shelf than one describing a bird.

    See our full range of Famous Grouse

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    • 1pcs.
      4,00EUR
  • The Snow Grouse miniature bottle with white label and grouse
    Item no.: 059763-615-290

    Most whiskies go cold and close up. This one was made for the opposite. It belongs in the freezer until it turns thick, and only then does it make sense.

    The expert description

    The Snow Grouse is a Blended Grain Scotch Whisky bottled at 40% in a 2 cl bottle.

    Where the rest of the Famous Grouse family builds on malt bound together by grain, Snow Grouse is grain whisky throughout. That is a deliberate choice, because grain whisky is softer, sweeter and carries fewer sharp edges, which is precisely why it can be served ice cold without the flavour disappearing the way it would in a malt.

    The producer recommends keeping the bottle in the freezer and pouring it straight from there. The cold makes the whisky syrupy in texture and pushes it towards vanilla and cream. It is a different way of drinking whisky from the usual one, and that is the entire idea.

    Tasting notes

    Nose

    Discreet and clean. Vanilla, pale caramel and a touch of green fruit, more restrained still when the bottle comes straight from the freezer.

    Palate

    Soft, sweet and almost creamy. Vanilla and cream in front, cereal sweetness underneath, with no sharp alcohol edge.

    Finish

    Short and clean with a final sweetness of malt and vanilla.

    Specifications

    Name: The Snow Grouse
    Distillery: The Famous Grouse
    Region/Country: Scotland
    Type: Blended Grain Scotch Whisky
    ABV: 40%
    Size: 2 CL
    Edition: The Snow Grouse

    Flavour profile

    Soft · Sweet · Creamy · Vanilla · Light

    Did you know?

    Grain whisky accounts for the great majority of all Scotch whisky produced, yet it is almost never sold on its own. It disappears into blends where nobody names it. Snow Grouse is one of the few cases where it gets to stand alone on the label.

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    • 1pcs.
      5,25EUR
  • Famous Grouse Smoky Black Blended Scotch Whisky bottle with black label
    Item no.: 22227865479-1106-19617

    Glenturret is the oldest working distillery in Scotland, and it almost never makes peated whisky. Almost. The handful of casks that do get made end up here, and that is the entire reason Smoky Black tastes the way it does.

    The expert description

    Famous Grouse Smoky Black is a Blended Scotch Whisky made with peated malt, matured in oak casks and bottled at 40%.

    The blend launched in 2015 as the successor to The Black Grouse and is built around a rare peated expression of Glenturret. This is not an Islay whisky poured into a blend. It is malt from a Highland distillery that carries its peat smoke from home, and it gives a different kind of smoke: drier, more bonfire-like and less medicinal than the west coast style.

    Beneath the smoke sits the classic Grouse profile of honey and fruit, bound together with grain whisky. The master blenders select both malt and grain casks with enough character to carry the smoke rather than vanish behind it. The brand has been owned by William Grant & Sons since July 2025.

    Tasting notes

    Nose

    Bonfire smoke and dry ash come through first, but honey, dried fruit and a note of toasted malt sit behind them.

    Palate

    Sweetness and smoke in the same mouthful. Vanilla and pale caramel carry it while the peat builds and lays dark chocolate and soot over the top.

    Finish

    Medium, dry and sooty with a final touch of pepper.

    Specifications

    Name: Famous Grouse Smoky Black
    Distillery: The Famous Grouse
    Region/Country: Scotland
    Type: Blended Scotch Whisky
    ABV: 40%
    Size: 70 CL
    Cask type: Oak casks
    Edition: Smoky Black
    EAN no.: 5010314302504

    Flavour profile

    Smoky · Sweet · Soft · Malty · Peaty

    Did you know?

    Glenturret has been distilling since 1763, making it the oldest continuously working distillery in Scotland. For decades it also housed The Famous Grouse Experience, where visitors walked through the story behind the blend, and where many discovered for the first time that there was a distillery behind the bird on the label at all.

    See our full range of Famous Grouse

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    • 1pcs.
      26,75EUR
  • Famous Grouse The Black Grouse Alpha Edition No 1 Blended Scotch Whisky bottle
    Item no.: 22227865425-16

    Alpha Edition was made for airport shelves and disappeared from them again. It is the heaviest of the Black Grouse family, the same starting point with every dial that has anything to do with smoke turned up a notch.

    The expert description

    Famous Grouse The Black Grouse Alpha Edition No 1 is a Blended Scotch Whisky made with peated malt and bottled at 40%.

    The release originally appeared as a travel retail exclusive and has since been discontinued. It builds on The Black Grouse, but where the original draws its smoke from a rare peated expression of Glenturret, Alpha Edition turns the volume up by letting peated Islay malt take up far more of the blend. The result is denser, darker and less compromising than anything else in the Grouse family.

    Behind the smoke sit the malts that have defined the brand, Highland Park among them, bound together with grain whisky. The number on the label suggests more were planned for the series, but it is the first that has held on as a collector item.

    Tasting notes

    Nose

    Heavy bonfire smoke and soot, with seaweed and a touch of iodine underneath. The honey sweetness is still there, but you have to look for it.

    Palate

    Powerful and oily. Peat smoke, dark chocolate and toasted malt, while a syrupy sweetness holds the whole thing together.

    Finish

    Long, dry and ashy with pepper and a final salted note.

    Specifications

    Name: The Black Grouse Alpha Edition No 1
    Distillery: The Famous Grouse
    Region/Country: Scotland
    Type: Blended Scotch Whisky
    ABV: 40%
    Size: 70 CL
    Edition: Alpha Edition No 1
    EAN no.: 5010314095000

    Flavour profile

    Smoky · Peaty · Maritime · Sweet · Spiced

    Investment potential

    Medium. The release is discontinued, was only ever sold in travel retail and will not be made again. It is also the heaviest bottling the brand has produced, which makes it interesting for anyone collecting the Grouse family in full.

    Did you know?

    Travel retail has been the whisky industry laboratory for decades. Because airport shelves sit outside the ordinary distribution chain, producers could try heavier and stranger expressions there without risking the brand at home, and a number of the ones that worked later reached the regular trade.

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    • 1pcs.
      160,75EUR
   

About Famous Grouse Whisky

Famous Grouse is Scotland's best-selling blended Scotch whisky, known for its distinctive grouse label and accessible, well-balanced character. The blend draws on a wide range of malt and grain whiskies, including components from renowned names like Highland Park, Macallan, and Glenrothes, giving it a depth that surprises many beginners. For collectors, Famous Grouse represents the very backbone of everyday Scotch, a brand that has consistently topped sales charts since 1980 and thus serves as the benchmark other blends are measured against.

History & Background

The brand was originally created by the firm Matthew Gloag & Son in 1896, then under the name "The Grouse Brand", with "Famous" later added to the name as its popularity grew. The whisky has been Scotland's best-selling blended Scotch whisky since 1980.

Production & Style

The blend is built on single malts from several Scottish distilleries, including Macallan and Highland Park, combined with grain whisky to create a balanced, easy-drinking profile.

Signature Style

Round, Balanced, Easy-Drinking
The flavour offers a soft, round profile with notes of honey and light fruitiness - a classic, accessible blended whisky style.

Facts

ProducerEdrington Group
Founded1896
PronouncedFEJ-mos Grau-s
CountryScotland
OwnerEdrington Group
Official websitefamousgrouse.com

Did You Know?

Famous Grouse has been Scotland's best-selling blended Scotch whisky since 1980, a position the brand still holds firmly today.

If you like Famous Grouse, you should also try:

Grant's Whisky, Chivas Regal Whisky and Cutty Sark Whisky.