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Cards

Don Julio Tequila

In 1942, something happened that had never happened before: the world's first luxury tequila came into being. Don Julio González broke with the tradition of tequila as a working-class drink and created a bottle that could sit proudly on a dinner table without blocking anyone's view. This is the distinguished ancestor every later premium tequila owes a nod to.

  • Bottle of Don Julio 1942 Anejo Tequila with dark label and gold details
    Item no.: 22227865479-10163

    Some tequilas are made to be drunk quickly. Don Julio 1942 is made to be remembered. Its name honours the year a seventeen-year-old named Julio González took his first step toward changing what tequila could be — and the result is a bottle that still sets the standard for how smooth and refined an agave spirit can taste.

    Expert Description

    Don Julio 1942 is a Mexican Anejo Tequila made from 100% Blue Weber agave and aged in American oak barrels for at least 24 months at 38% ABV.

    It is produced in small batches and has established itself as one of the most respected names among tequila connoisseurs worldwide. While most Anejo tequilas rest for around a year, Don Julio 1942 spends twice as long in the barrel, giving it an unusually smooth, deep and layered character. It is made for exclusive cocktail bars and for those seeking a tequila for pure sipping.

    Tasting Notes

    Nose

    Rich caramel and chocolate.

    Palate

    Warm oak, vanilla and roasted agave.

    Finish

    Long, with lingering notes of oak and rich vanilla.

    Specifications

    Name: Don Julio 1942
    Distillery: Don Julio
    Region/Country: Jalisco, Mexico
    Type: Mexican Anejo Tequila
    ABV: 38%
    Size: 70 CL
    Cask type: American oak barrels (previously used for bourbon)
    EAN no.: 7506064300191
    Serving suggestion: Best enjoyed neat in a tulip glass or with a single large ice cube.

    Flavour Profile

    Rich Caramel · Chocolate Notes · Sweet Vanilla · Oak-aged

    Did You Know?

    Did you know Don Julio 1942 is aged twice as long as the brand’s standard Anejo tequila? Those extra months in the barrel are part of why the bottle has become a fixture in the world’s most exclusive cocktail bars and nightclubs.

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    • 268,00
      1pcs.
      233,25EUR
  • Bottle of Don Julio Anejo Tequila with golden liquid and dark label
    Item no.: 22227865479-10162

    High above Atotonilco el Alto, rows of blue Weber agave grow slowly in volcanic soil. From these fields comes Don Julio Anejo — a tequila built not for fire, but for caramel, honey and a quiet touch of citrus. It is made to be sipped, not shot.

    Expert Description

    Don Julio Anejo is a Mexican Anejo Tequila made from 100% Blue Weber agave and aged in American oak barrels for at least 18 months at 38% ABV.

    The tequila carries the name of Don Julio González, who at just 17 years old in 1942 borrowed money to take over a distillery in Atotonilco el Alto, Jalisco. He insisted on quality over volume and planted his own agave fields long before that was standard practice — an approach still shaping every Don Julio tequila today. The Anejo expression rests in American oak barrels previously used for bourbon, giving it a deep, rounded character and making it one of the world’s best-selling 100% agave Anejo tequilas.

    Tasting Notes

    Nose

    A fresh blend of lime, grapefruit and mandarin citrus aromas, lifted by a rich touch of caramel.

    Palate

    Full-bodied and complex, with cooked agave, wild honey and oak-infused butterscotch.

    Finish

    Bright and lightly spiced, with a lingering trace of wild honey.

    Specifications

    Name: Don Julio Anejo
    Distillery: Don Julio
    Region/Country: Jalisco, Mexico
    Type: Mexican Anejo Tequila
    ABV: 38%
    Size: 70 CL
    Cask type: American oak barrels (previously used for bourbon)
    EAN no.: 7506064300184
    Serving suggestion: Best enjoyed in a snifter at room temperature, on the rocks, or in cocktails such as an Old Fashioned or Manhattan.

    Flavour Profile

    Caramel · Honeyed · Citrus · Oak-aged

    Did You Know?

    Did you know Don Julio Anejo is, according to the producer, the world’s best-selling 100% agave Anejo tequila? It’s made to be enjoyed the way you would a fine whisky — in a snifter, ideally alongside an Old Fashioned or a Manhattan.

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    • 87,00
      1pcs.
      75,75EUR
  • Bottle of Don Julio Blanco Tequila with clear liquid and black label
    Item no.: 22227865479-10160

    At fifteen, Don Julio González carried the weight of his whole family on his shoulders and rode across Jalisco on horseback to sell tequila straight from wooden barrels. That same stubborn drive to do things properly still lives in every bottle of Don Julio Blanco.

    Expert Description

    Don Julio Blanco is a Mexican Blanco Tequila made from 100% Blue Weber agave, double distilled in pot stills and bottled at 38%.

    Behind the name is Don Julio González, who opened his first distillery, La Primavera, in the town of Atotonilco el Alto in Jalisco back in 1947. In 1985, to mark his own 60th birthday, he launched a 100% agave tequila under his own name — the start of what's now one of Mexico's most respected tequila houses. The Blanco expression is the foundation the rest of the range is built on: pure agave, unaged, distilled from nothing but water, yeast and agave.

    Tasting Notes

    Nose

    Crisp and clean, with fresh agave alongside lemon, lime and grapefruit.

    Palate

    Light and sweet, carried by the agave's natural sweetness and a hint of citrus.

    Finish

    The finish follows the same path — light, sweet and refreshing, without ever turning heavy.

    Specifications

    Name: Don Julio Blanco Tequila
    Distillery: Don Julio
    Region/Country: Atotonilco el Alto, Jalisco, Mexico
    Type: Mexican Blanco Tequila 100% Agave
    ABV: 38%
    Size: 70 CL
    EAN no.: 7506064300160
    Serving suggestion: Enjoy neat with lemon and salt, on the rocks, or in a Margarita or Paloma.

    Flavour Profile

    Agave · Citrus · Light · Sweet

    Did You Know?

    Did you know Don Julio González was only fifteen when he had to start supporting his entire family, and spent years riding across Jalisco on horseback selling tequila straight from wooden barrels? That same restless drive still lives in the glass — try Don Julio Blanco in a Paloma for a taste of that history.

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    • 67,00
      1pcs.
      58,25EUR
  • Bottle of Don Julio Reposado Tequila with amber golden colour
    Item no.: 22227865479-10161

    Eight months in the barrel doesn't sound like much, but in a category where two months is enough to call itself Reposado, it's four times what the law demands. That patience is the whole difference between an ordinary Reposado and Don Julio Reposado.

    Expert Description

    Don Julio Reposado is a Mexican Reposado Tequila made from 100% agave, rested for at least eight months in American White Oak casks and bottled at 38%.

    The tequila carries the name of Don Julio González, who founded his first distillery in Atotonilco el Alto, Jalisco, in 1947 and launched a 100% agave tequila under his own name in 1985. The Reposado expression rests in casks that previously held bourbon for at least eight months — four times longer than Mexican law requires for the category. That extra time gives it a golden colour and a far softer, more complex character than a Blanco Tequila.

    Tasting Notes

    Nose

    An inviting aroma of mellow lemon citrus notes and spice, with touches of ripe stone fruit.

    Palate

    Incredibly soft and elegant, with hints of dark chocolate, vanilla and light cinnamon.

    Finish

    A silky, warm finish with an essence of dried fruit, nuts and a touch of caramelised apple.

    Specifications

    Name: Don Julio Reposado Tequila
    Distillery: Don Julio
    Region/Country: Atotonilco el Alto, Jalisco, Mexico
    Type: Mexican Reposado Tequila 100% Agave
    ABV: 38%
    Size: 70 CL
    Cask type: American White Oak casks (ex-bourbon)
    EAN no.: 7506064300177
    Serving suggestion: Enjoy neat, on the rocks, or in a Paloma or a tequila Old Fashioned.

    Flavour Profile

    Chocolatey · Spiced · Soft · Fruity

    Did You Know?

    Did you know Don Julio Reposado rests for at least eight months in the barrel — roughly four times longer than Mexican law requires for the Reposado category? That extra time in the cask is the main reason for its soft, creamy character, which also makes it a natural fit for a Paloma.

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    • 77,50
      1pcs.
      67,50EUR
   

About Don Julio Tequila

Don Julio is one of the world's largest and most acclaimed tequila brands, made from 100% blue agave and designed with a bottle shape deliberately kept low so as not to block sightlines across the dinner table. For the newcomer, Don Julio is an accessible entry into premium tequila; for the connoisseur, the brand is historically significant because it's regarded as the world's very first luxury tequila, a category that today fills entire shelves at spirits retailers worldwide.

History & Background

Don Julio González founded his distillery in Jalisco in 1942, at just 17 years old, with a vision of creating a tequila of an entirely different quality than the standard of the time. He developed a slower, more careful production process and in 1942 launched what is now considered the world's first luxury tequila. Over the decades Don Julio grew to become one of the most recognisable names in the global premium tequila category, a position the brand still holds after becoming part of Diageo's international spirits portfolio.

Production & Style

The tequila is distilled from 100% Blue Weber agave from the Jalisco highlands and comes in several styles, from Blanco to long-aged Añejo.

Signature Style

Full-Bodied, Smooth, Elegant
The flavor varies by age, but shares a soft, refined agave character.

Facts

ProducerDon Julio
Founded1942
RegionJalisco
CountryMexico
PronouncedDon HOO-lee-oh
OwnerDiageo
Official websitedonjulio.com

Did You Know?

Don Julio González was just 17 when he began distilling his own tequila, an age that would today be remarkably young for a founder.

Like Don Julio Tequila? You should also try:

Casamigos Tequila, Jose Cuervo Tequila and Corralejo Tequila.