42 Below Vodka

It began in a garage in New Zealand, where Geoff Ross had an idea in 1999: a country as clean as his own ought to be able to make one of the world's best, purest vodkas. He first sold to friends, then to bars, and eventually all of New Zealand wanted his vodka. 42 Below is proof that big brands sometimes start with one man's stubbornness.

42 Below Vodka Premium New Zealand Vodka 40%

Item no.: 22227865547-88521

42 Below Vodka Premium New Zealand Vodka
42 Below Vodka - In 1999, a New Zealand man named Geoff Ross had an idea: a country as pure as New Zealand should be able to produce one of the best, purest vodkas in the world. So Geoff started making vodka in his garage. It started with him selling vodka to his friends. Then to various bars. Eventually, all of New Zealand wanted his 42 Below Vodka. And now it can be found around the world. The award-winning vodka is naturally clear with an ashy, smoky and fresh flavor. The texture is almost oily with a mild natural crop flavor. The aftertaste is rich and fresh in the mouth. The vodka can be enjoyed neat, on the rocks or in a cocktail. Distillery: 42 Below Vodka Type: New Zealand Vodka Alc. strength: 40% 70 cl. Other:
1pcs.
36,00EUR

About 42 Below

In 1999, New Zealander Geoff Ross had an idea: a country as clean as New Zealand ought to be able to produce one of the world's best, purest vodkas. So Geoff began making vodka in his garage, first selling it to friends, then to various bars, and eventually all of New Zealand wanted his 42 Below Vodka. The award-winning vodka is naturally clear with an ashy, lightly smoky, fresh taste, and for newcomers the garage-origin story is an immediate and charming way into the brand.

History & Background

Geoff Ross started 42 Below in his own garage in Wellington in 1999, named after New Zealand's latitude, 42 degrees south, and the country's reputation for purity. From a modest start selling to friends and local bars, the brand grew rapidly, helped by aggressive, humorous marketing that stood out from more traditional, formal vodka brands. In 2006, 42 Below was sold to Bacardi for over 100 million dollars, a deal that cemented the brand's status as one of the most successful new vodka names of its generation.

Production & Style

The vodka is distilled from grain through five distillations and filtered before being blended with pure New Zealand spring water.

Signature Style

Clean, Silky, Lightly Sweet
Expect a clean, silky profile with a touch of citrus and a short, lightly sweet finish.

Facts

Producer	42 Below
Founded	1997
Pronounced	FOR-ty-too bee-LOW
Region	New Zealand
Country	New Zealand
Owner	Bacardi
Raw material	Grain
Official website	42below.com

Did You Know?

42 Below was one of the first New Zealand spirits brands to truly break through internationally, paving the way for the country's now-growing craft distilling scene.

Like 42 Below? You should also try:

Absolut, Smirnoff and Our Vodka.