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Cards

42 Below Vodka

It began in a garage in New Zealand, where Geoff Ross had an idea in 1999: a country as clean as his own ought to be able to make one of the world's best, purest vodkas. He first sold to friends, then to bars, and eventually all of New Zealand wanted his vodka. 42 Below is proof that big brands sometimes start with one man's stubbornness.

  • 42 Below Vodka bottle in clear glass with black label from New Zealand
    Item no.: 22227865547-88521

    The 42nd parallel south cuts straight through New Zealand. You cannot get much further from everything else in the inhabited world, and that is exactly the point the whole bottle rests on: clean water, clean air, no neighbours to worry about.

    Expert description

    42 Below Vodka is a New Zealand Vodka made from wheat and bottled at 40%.

    The story starts in 1999 in a garage in Wellington. Geoff Ross had a thought that a country as clean as New Zealand ought to be able to make one of the purest vodkas in the world, and set about it on his own. First he sold to friends, then to bars, and eventually the whole country wanted the bottle. Today it sits on shelves across most of the globe.

    The name points at the latitude, and the water is part of the argument: it is drawn from an aquifer beneath old volcanic rock. The wheat is New Zealand grown, and the spirit is cleaned so far that the grain is barely sensed. That makes it one of the most obliging bases behind a bar — it settles underneath the other ingredients instead of fighting them.

    Tasting notes

    Nose

    Clean and cool with a faint citrus trace. The grain sits well back and makes no fuss.

    Palate

    Soft and almost oily in texture. A mild sweetness from the wheat, with no sharp alcoholic edge.

    Finish

    Fresh and full in the mouth, but short. A clean, lightly mineral impression is what stays.

    Specifications

    Name: 42 Below Vodka
    Producer: 42 Below
    Region/Country: New Zealand
    Type: New Zealand Vodka
    ABV: 40%
    Size: 70 CL
    Serving suggestion: Neat, on the rocks or in a cocktail where the base should keep a low profile.

    Flavour profile

    Clean · Soft · Lightly grain sweet · Fresh

    Did you know?

    Less than ten years after the first bottle was filled in a Wellington garage, Bacardi bought the whole brand. Geoff Ross and Justine Troy later wrote a book about the trip from homemade to world market.

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    • 36,00
      1pcs.
      31,25EUR
   

About 42 Below

In 1999, New Zealander Geoff Ross had an idea: a country as clean as New Zealand ought to be able to produce one of the world's best, purest vodkas. So Geoff began making vodka in his garage, first selling it to friends, then to various bars, and eventually all of New Zealand wanted his 42 Below Vodka. The award-winning vodka is naturally clear with an ashy, lightly smoky, fresh taste, and for newcomers the garage-origin story is an immediate and charming way into the brand.

History & Background

Geoff Ross started 42 Below in his own garage in Wellington in 1999, named after New Zealand's latitude, 42 degrees south, and the country's reputation for purity. From a modest start selling to friends and local bars, the brand grew rapidly, helped by aggressive, humorous marketing that stood out from more traditional, formal vodka brands. In 2006, 42 Below was sold to Bacardi for over 100 million dollars, a deal that cemented the brand's status as one of the most successful new vodka names of its generation.

Production & Style

The vodka is distilled from grain through five distillations and filtered before being blended with pure New Zealand spring water.

Signature Style

Clean, Silky, Lightly Sweet
Expect a clean, silky profile with a touch of citrus and a short, lightly sweet finish.

Facts

Producer42 Below
Founded1997
PronouncedFOR-ty-too bee-LOW
RegionNew Zealand
CountryNew Zealand
OwnerBacardi
Raw materialGrain
Official website42below.com

Did You Know?

42 Below was one of the first New Zealand spirits brands to truly break through internationally, paving the way for the country's now-growing craft distilling scene.

Like 42 Below? You should also try:

Absolut, Smirnoff and Our Vodka.