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Amarula Liqueur

Amarula is South Africa's answer to creamy fruit liqueurs, made from the golden marula fruit that, according to local folklore, elephants simply can't resist. The tree fruits once a year, and the entire harvest goes into the liqueur.
  • Bottle of South African cream liqueur with marula fruit and elephants on the label
    Item no.: 22227865378-8018

    The elephants' favourite fruit becomes South Africa's most famous cream liqueur - Amarula captures the warm, tropical flavour of the marula tree's fruit and wraps it in a smooth, creamy liqueur.

    Ekspertens beskrivelse

    Amarula is a South African cream liqueur made from a distillate of marula fruit and cream, bottled at 17% ABV.

    Amarula is produced by the Southern Liqueur Company, part of the South African spirits company Distell, which was acquired by Heineken Beverages in 2023. The liqueur is based on fruit from the African marula tree, which bears fruit only once a year. As the fruit ripens in the sun, it attracts elephants among other animals, which act as natural indicators of when the harvest should begin. After harvest, it takes two years to process the fruit into the finished liqueur.

    Smag

    Amarula has a smooth, creamy taste with notes of vanilla and tropical fruit, carried by the rich flavour of the marula fruit. The liqueur is sweet and round on the palate with a warm, slightly tart finish.

    Specifikationer

    Name: Amarula Cream Liqueur
    Producer: Amarula (Southern Liqueur Company / Distell)
    Country: South Africa
    Type: Cream liqueur
    Main ingredients: Marula fruit distillate, cream, sugar
    ABV: 17%
    Size: 70 cl
    EAN no.: 6001495062577
    Allergens: Milk, soy
    Serving suggestion: Enjoy chilled on the rocks, in coffee, or as the base in cocktails with chocolate and caramel

    Smagsprofil

    Creamy · Tropical · Vanilla · Sweet

    Vidste du at?

    The marula tree bears fruit only once a year, and the myth of drunken elephants eating the ripe, fermented fruit is one of South Africa's most famous stories - although scientists disagree on how much alcohol the fruit actually contains.

    See our full range of Liqueur

    • 24,00
      1pcs.
      21,00EUR
   

About Amarula Cream Likør

In just a few decades Amarula has become an internationally known name in cream liqueurs, up there with Baileys, but with its own exotic fruitiness from the marula tree. The liqueur is as much at home in a coffee cup as in a glass on its own, and its African origin story is a big part of the appeal.

History & Background

Amarula was developed by South African drinks company Distillers Corporation, aiming to create a creamy, export-friendly product built on a local, wild-growing raw material. The marula fruit has been harvested and eaten by local communities for centuries, long before it became a cream liqueur, and part of today's sales proceeds go to elephant conservation through the Amarula Trust.

Production & Style

The ripe marula fruits fall from the tree on their own and are collected by local harvesters in South Africa, after which the flesh is fermented and distilled into a spirit that is then aged two years in oak before being blended with cream.

Signature Style

Creamy, Fruity, Exotic
A smooth, creamy texture meets the marula fruit's characteristic, slightly tart sweetness, with notes of apricot and caramel underneath.

Facts

ProducerDistillers Corporation / Amarula
Founded1989
Pronouncedah-ma-ROO-la
RegionPhalaborwa
CountrySouth Africa
OwnerHeineken Beverages (formerly Distell)
Raw materialMarula fruit
Official websiteamarula.com

Did You Know?

The story that elephants get drunk on fallen marula fruit is a favourite part of Amarula's branding, though science is actually sceptical the fruit can ferment enough in an elephant's stomach to intoxicate it.

Like Amarula Cream Likør? You should also try:

Merrys Cream Likør, Luxardo Likør and Choya Likør.