Fireball Cinnamon & Whisky Flavour Liqueur 70 cl 33%

A Canadian bartender's winter cure grew into one of the world's best-selling spirit bottles.

Expert description

Fireball Cinnamon & Whisky Flavour Liqueur is a Canadian-based liqueur flavoured with cinnamon, bottled at 33%. The product was originally launched in the 1980s by Seagram as one of several flavoured schnapps, with the manufacturer's own origin story crediting a Canadian bartender trying to warm up after an Arctic cold snap. In 1989, the Sazerac Company bought the rights to the formula and initially branded it Dr. McGillicuddy's Fireball Whisky. In 2007 the product was rebranded to the Fireball Cinnamon Whisky most people know today, and a combination of social media, bartender-focused marketing and word of mouth sent sales from $1.9 million in 2011 to $61 million in 2013, briefly overtaking both Jameson and Patrón.

Tasting notes

Nose

The nose offers cinnamon, sugar and a hint of grain.

Palate

The palate is sweet with burnt sugar and sharp cinnamon.

Finish

The finish is short to medium, warm and spicy.

Specifications

Name: Fireball Cinnamon & Whisky Flavour Likør
Region/Country: Canada
Type: Cinnamon liqueur based on whisky
ABV: 33%
Size: 70 CL

Flavour profile

Spicy · Sweet · Warm · Cinnamon

Did you know?

Fireball's sales exploded from $1.9 million in 2011 to $61 million in 2013 — growth that briefly saw it overtake both Jameson Irish Whiskey and Patrón Tequila in the US market.

Frequently asked questions about Fireball Cinnamon & Whisky Flavour Likør

Why is it called Fireball?

According to the manufacturer's own origin story, the name comes from a Canadian bartender's attempt to warm up after an Arctic cold snap — a story that has since become part of the brand's identity.

Is Fireball a pure whisky?

No, it's a liqueur based on Canadian whisky, with added cinnamon flavour and sweetener, setting it apart from a traditional, unflavoured whisky.

How is Fireball Cinnamon & Whisky Flavour Likør best served?

Cold as a shot, or in cocktails as a substitute for regular whisky, where it adds a distinct cinnamon sweetness.

How should Fireball Cinnamon & Whisky Flavour Liqueur 70 cl 33% be stored?

Standing upright, cool and dark, like any other spirits bottle. Once opened, the contents keep best if enjoyed within a year or so.

Is Fireball Cinnamon & Whisky Flavour Liqueur 70 cl 33% a good gift idea?

Yes, Fireball Cinnamon & Whisky Flavour Liqueur 70 cl 33% is a natural choice for anyone who appreciates craftsmanship and characterful flavour experiences — especially for the whisky enthusiast keen to explore beyond the most familiar names.

What food pairs well with Fireball Cinnamon & Whisky Flavour Liqueur 70 cl 33%?

Pairs well with desserts, ice cream or as a coffee topping.