From a cafe in the Galleria Vittorio Emanuele in Milan, overlooking Piazza Duomo, one man brewed a red drink so recognisable it has since become one of the world's most imitated colour codes.
Expert's description
Campari is an Italian bitter from Milan at 25% ABV, bottled at 70 cl.
The recipe was created in 1860 by Gaspare Campari, born in 1828 in Cassolnovo in Lombardy. Campari ran his business from Caffe Campari in the newly built Galleria Vittorio Emanuele II in Milan, overlooking Piazza Duomo, where the distinctive red drink quickly became an institution. The recipe is secret and built on more than 60 natural ingredients, including herbs, spices, bark and fruit peels. In 1904 production moved to Sesto San Giovanni, where Campari Group is still headquartered today, and his son Davide Campari carried the legacy forward. The bitter is now essential in cocktails such as the Negroni and Americano.
Tasting notes
Nose
Bitter orange peel and herbs, with a lightly sweet undertone.
Taste
Bold and bitter, with red fruit notes and a deep herbal character.
Finish
Long and dry, with a lingering bitterness.
Specifications
Name: Campari
Distillery: Campari
Country/Region: Milan, Italy
Type: Italian Bitter
ABV: 25%
Size: 70 cl
EAN no.: 8000040001106
Serving suggestion: In a Negroni, together with gin and sweet vermouth
Flavour profile
Orange peel · Herbs · Bitterness · Red fruit
Did you know?
Campari's deep red colour has made the brand one of the world's most recognisable, even though the recipe has never been made public.
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