Strucchi Vermouth di Torino

Once, aperitivo hour in Turin was a stage of its own — silk dresses, jazz drifting from cafés, ice clinking in glasses across the piazza. Strucchi wants that feeling back. A young brand built on an old name: Arnaldo Strucchi, the man who wrote the book in 1907 on what real Vermouth di Torino should be. The result is a vermouth of herbs, bitterness and a wink at old Art Deco glamour.

Strucchi Bitter Bianco Italy 70 cl 27%

Item no.: 22279-148961

The sun sits high over Piedmont's citrus groves, and the air hangs thick with grapefruit, wild fennel and a whisper of hops drifting in from the fields outside Turin. Strucchi Bitter Bianco is the house's pale sibling – straw-yellow, bright, and just as at home in a morning aperitivo as in the last drink of the night.
The Expert's Description
Strucchi Bitter Bianco is an Italian Bitter from Piedmont, made with 15 botanicals and bottled at 27%. It's the newest addition to the Strucchi family – the paler sibling to the deeper Bitter Rosso, but built on an entirely different axis: citrus, florals and a lightness that makes it just as fitting for brunch as for the first drink of the evening.
The Strucchi name goes back to Arnaldo Strucchi, a Piedmontese oenologist who wrote the book on how a proper Vermouth di Torino should be made, back in 1907. These days it's gin-maker Paolo Dalla Mora running the show – he revived Strucchi's name and built a whole range around his work: three vermouths, the red Bitter Rosso, and now this, the palest of them all.
Bitter Bianco is built around 15 botanicals, among them hops, grapefruit, mandarin, wild fennel, bitter orange, cardamom, liquorice, gentian, clary sage and galangal. The result is straw-yellow and almost transparent, with a bitterness that leans toward citrus and florals rather than the heavier, darker style found in Campari and other red bitters.
Like the rest of the range, the bottle carries a label drawn by illustrator Riccardo Guasco, who has given every bottle in the Strucchi family its own Art Deco figure pulled from the early 1900s.
Tasting Notes
Nose
The nose brings grapefruit and mandarin, with hints of wild fennel and herbs that give it a fresh, almost green edge.
Palate
On the palate, bitter orange and hops meet warm touches of cardamom and liquorice, without ever turning heavy.
Finish
The finish runs long and bitter, with floral notes of gentian, clary sage and galangal lingering behind.
Specifications
Name: Strucchi Bitter Bianco
Distillery: Strucchi
Region/Country: Piedmont, Italy
Type: Italian Bitter
ABV: 27%
Size: 70 CL
Serving suggestion: In a White Negroni, Spritz or Sbagliato Bianco, or simply over ice with a slice of citrus
Flavour Profile
Bitter · Citrus · Spiced · Floral · Straw Yellow
Did You Know?
The woman on the label is Amalia Panigati, one of Italy's first female glass artists, known for her stained-glass windows in Milan's Duomo. Illustrator Riccardo Guasco gave her the starring role on Bitter Bianco specifically – a tribute to an artist who, as the brand's own ambassador put it, could "paint with light".
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33,50EUR
Strucchi Bitter Rosso Italy 70 cl 27%

Item no.: 22279-148963

Turin at dusk smells of bitter orange, gentian and the endless aperitivo hour along the cafés of Via Po. Strucchi Bitter Rosso comes straight out of that scene. The bottle carries the name of an oenologist who wrote the book on vermouth in 1907 – and never knew what he'd set in motion.
The Expert's Description
Strucchi Bitter Rosso is an Italian Bitter from Piedmont, bottled at 27% and built around nine botanicals. It was created as the natural partner to Strucchi Vermouth Rosso, so the two can meet in a Milano-Torino, though it holds its own just as well over ice or in a Negroni.
The name comes from Arnaldo Strucchi, a Piedmontese oenologist who published Il Vermouth di Torino in 1907 and helped set the standard for how a proper Vermouth di Torino should be made. More than a hundred years later, entrepreneur Paolo Dalla Mora dug the story back up and built a whole range around it – three vermouths and this bitter, all rooted firmly in early-1900s Turin aperitivo culture.
The botanicals list includes juniper and gentian among others, and that combination gives the bitter its spiced backbone. Rhubarb root and cinchona bark add the depth, while wormwood and bitter orange keep it firmly on the herbal track from nose to palate.
The label draws on the same history. Illustrator Riccardo Guasco drew the whole Strucchi range as Art Deco figures reinterpreting icons of the 1920s – Greta Garbo on the Bianco, Mata Hari on the Rosso vermouth, Josephine Baker on the Dry. Bitter Rosso got Rodolfo Valentino, the actor who defined the leading man of silent film.
Tasting Notes
Nose
Intense and a little sharp at first – wormwood and bitter orange peel push forward, before a light sweetness from rhubarb root shows up behind them.
Palate
Rhubarb root, gentian and cinchona bark take over on the palate, and the bitterness is pronounced but never harsh. There's a full, almost syrupy body that keeps the whole thing from turning too dry.
Finish
The finish stretches out long, herbal and dry, with a late touch of aloe and germander.
Specifications
Name: Strucchi Bitter Rosso
Distillery: Strucchi
Region/Country: Piedmont, Italy
Type: Italian Bitter
ABV: 27%
Size: 70 CL
Serving suggestion: In a Milano-Torino, Negroni or Americano, or simply over ice with a slice of orange
Flavour Profile
Bitter · Herbal · Citrus · Spiced · Ruby Red
Did You Know?
Strucchi won the Barawards Innovation prize just six months after launch in 2023, and the range has since made its way into bars in the UK and Switzerland.
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33,50EUR
Strucchi Vermouth di Torino Miniature Box Italy 4x5 cl 16%

Item no.: 22279-1541288

Some afternoons in Piedmont still move slowly, and a glass of vermouth is poured the same unhurried way it was over a century ago. Strucchi's range is built on that patience – three vermouth and one bitter, bottled small enough to taste the whole story before committing to a full bottle.
Expert description
Strucchi Vermouth & Bitter Miniature Set is a collection of four 5 cl bottles from the Italian house Strucchi in Piedmont, made up of three styles of Vermouth di Torino and one Bitter Rosso, with an alcohol content ranging from 16% to 27%.
The name is a tribute to Arnaldo Strucchi, an Italian oenologist who published the monograph Il Vermouth di Torino in 1907. The book laid out how vermouth should be made to achieve a high and consistent quality, and its principles still underpin today's rules for the Consorzio del Vermouth di Torino. The modern Strucchi has taken both its name and its philosophy from him, and it still makes its range in Barbaresco, one of Piedmont's best-known wine villages.
All three vermouth are made from Italian white wine, aromatized with herbs and spices and fortified with alcohol. Bianco is light and floral with citrus and a mild bitterness underneath. Rosso is fuller, with orange peel and spice and a lingering, bittersweet finish. Dry is crisp and dry with a hint of ginger. Bitter Rosso stands apart, built on nine different botanicals including juniper and gentian, with a deeper, more complex character of rhubarb root, cinchona bark and a long finish.
All four spend time macerating and blending before resting for a couple of days so the flavours can settle together, ahead of bottling. The set works both as a quick way into Strucchi's style and as a practical way to keep several building blocks for classic aperitivo cocktails on hand at once.
Tasting notes
Nose
Bianco offers elderflower and wormwood, Rosso smells of orange peel and savoury herbs, while Dry is sharper with a touch of ginger. Bitter Rosso stands out with a deeper aroma of rhubarb and bitter herbs.
Palate
On the palate, Bianco is round with thyme, marjoram and rosemary. Rosso is sweeter and more spiced, with a clear note of orange peel. Dry is fresh and direct, while Bitter Rosso is the most intense of the four, with gentian and cinchona bark giving it real depth.
Finish
The vermouth all close with a mild, dry bitterness, most pronounced in Rosso. Bitter Rosso lingers the longest, leaving a warm, herbal finish built to stand up to ice and tonic.
Serving & Food Pairing
The vermouth are best served cool, around 10-12 degrees, in a small aperitivo glass or a white wine glass. Bitter Rosso can be served the same way over ice or used straight in cocktails. Salted almonds or olives suit Bianco well, while Rosso and Bitter Rosso both work nicely alongside cured ham, hard cheese and other classic aperitivo snacks. This set is made to be used, not left on a shelf – reach for it whenever it's time to mix a drink or simply enjoy a glass before dinner.
Specifications
Name: Strucchi Vermouth & Bitter Miniature Set 4x5 cl
Producer: Strucchi
Region/Country: Piedmont, Italy
Type: Vermouth di Torino & Bitter
Contents: Vermouth di Torino Bianco 5 cl, Vermouth di Torino Rosso 5 cl, Vermouth di Torino Dry 5 cl, Bitter Rosso 5 cl
ABV: Bianco 16%, Rosso 16%, Dry 18%, Bitter Rosso 27%
Size: 4x5 CL
Serving Temperature: 10-12 degrees
Glass Type: Aperitivo Glass
Flavour Profile
Herbal · Spiced · Bittersweet · Fresh · Complex · Round
Did you know?
Arnaldo Strucchi's 1907 book on Vermouth di Torino set out guidelines so influential that its principles are still recognised in today's official rules for the Vermouth di Torino designation – more than a century after it was written.
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26,75EUR
Strucchi Vermouth di Torino Rosso Italy 75 cl 16%

Item no.: 22279-1541299

In Barbaresco, where Piedmont's vineyards give way to the dry ridges above Turin, wormwood, bark and spice are still blended to a recipe first written down in 1907. The man behind it was Arnaldo Strucchi, a precise-minded oenologist whose book on vermouth would go on to define an entire region's craft.

Expert's Description

Strucchi Vermouth Rosso is a Vermouth di Torino from Piedmont made from Italian white wine with an alcohol content of 16%.

The name honours Arnaldo Strucchi, who in 1907 published Il Vermouth di Torino – a technical work that became the foundation for what Vermouth di Torino is today, and which later underpinned the protected geographical indication the region was granted in 2017. The modern Strucchi range was created by Paolo Dalla Mora and is produced in Barbaresco on the same principles: a white wine base aromatised with wormwood, spices, herbs and bark. In the Rosso, cinnamon and clove bring the spice forward, orange peel adds freshness, while marjoram, savory and sage contribute green, herbal tones. China bark – the bitter bark of the cinchona tree – gives the drink its long, dry finish and makes it just as suited to sipping neat as to standing behind the bar.

Tasting Notes

Nose

Warm and spiced, with cinnamon and clove leading, followed by orange peel and a touch of dried herbs. Underneath it all sits a faint bitter note from the china bark.

Palate

The palate opens sweet and full-bodied, with the white wine base carrying the spice and herbs. Marjoram and sage bring a green counterpoint to the sweetness, while bitterness from china bark and wormwood slowly takes over.

Finish

The finish is long and dry, with a lingering bitterness that ties the spices together and leaves a clean, herbal aftertaste.

Serving & Food Pairing

Serve Strucchi Rosso well chilled, ideally at 10-14°C, over ice with a splash of soda and a twist of orange or lemon peel for a classic vermuttino. The vermouth also forms the backbone of a Negroni or a Manhattan, where its spice and bitterness hold the rest of the drink together. At the table, it pairs well with olives, charcuterie, salted nuts and firm cheeses.

Specifications

Name: Strucchi Vermouth Rosso
Producer: Strucchi
Region/Country: Piedmont, Italy
Appellation/Classification: Vermouth di Torino
Vintage: Non-vintage (NV)
ABV: 16%
Size: 75 CL
Serving Temperature: 10-14°C
Glass Type: Tumbler or cocktail glass

Flavour Profile

Spiced · Bitter · Herbal · Fruity · Creamy

Did You Know?

The label on Strucchi Rosso was drawn by Piedmontese illustrator Riccardo Guasco and depicts Mata Hari – the dancer and alleged spy whose life ended in front of a French firing squad in 1917. The other bottles in the range carry different icons from the same era, including Greta Garbo on the Bianco and Josephine Baker on the Dry, making the whole series a small Art Deco tribute to the great figures of the 20th century.

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33,50EUR
Strucchi Dry Vermouth di Torino Italy 75 cl 16%

Item no.: 22279-158963 - Copy

In Barbaresco, where the hills of Piedmont ripple with vineyards, Arnaldo Strucchi's vermouth legacy still lives on. A dry, herb-driven greeting from the city that gave the world Vermouth di Torino.
Expert description
Strucchi Dry Vermouth di Torino is a Vermouth with IGP status from Piedmont made on a base of Italian white wine with an alcohol content of 18%. Behind the bottle is Vermouth Strucchi Srl, a contemporary brand paying tribute to the oenologist Arnaldo Strucchi, who in 1907 wrote the book "Il Vermouth di Torino" and thereby laid the foundation for the rules that today define the Vermouth di Torino designation.
The vermouth is made using the classic method, where the white wine is aromatized with a bouquet of botanicals: wormwood, gentian, quassia and rhubarb form the bitter backbone, while marjoram, thyme, sage and rosemary sit as a spiced layer on top. Elderflower and orange peel add a touch of floral citrus, and a hint of ginger gives a warm, prickling edge to the finish.
The result is a dry vermouth markedly drier than many others in the category — a style built for the Martini, but equally at home on its own in the glass.
Tasting Notes
Nose
Delicate and herbal with notes of green grape, apple and a touch of floral sweetness from honeysuckle and acacia.
Palate
Dry and vinous with complex herbal character, good acidity and a hint of salinity that gives it a fine, fino sherry-like edge.
Finish
Long and slightly bitter, with a warm prickle of ginger that lingers well after the last sip.
Serving & Food Pairing
Best served cold, either on its own as an aperitif or stirred with gin for a classic Martini. Serve in a chilled cocktail glass or a small aperitif glass — decanting isn't necessary. The vermouth pairs naturally with green olives, salted almonds or a piece of parmesan, and its dry, herbal style also suits fish and light starters.
Specifications
Name: Strucchi Dry Vermouth di Torino
Producer/Winery: Vermouth Strucchi
Region/Country: Piedmont, Italy
Appellation/Classification: Vermouth di Torino IGP
Vintage: Non-vintage (NV)
ABV: 18%
Size: 75 CL
Flavour Profile
Dry · Herbal · Bitter · Saline · Spiced
Did you know?
The name Strucchi comes from the oenologist Arnaldo Strucchi, who in 1907 published the book "Il Vermouth di Torino" — a work so influential it later formed the basis for the official rules behind the Vermouth di Torino consortium.
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33,50EUR
Strucchi Vermouth di Torino Bianco Vermouth Italy 75 cl 16%

Item no.: 22279-158963

Picture Turin on a late afternoon in the 1920s. The cafés are filling up, glasses are clinking, and a glass of white vermouth is passed across the bar as a small welcome to the evening. That mood is exactly what Strucchi is trying to bring back.

Expert's description

Strucchi Vermouth di Torino Bianco is an Italian aromatised wine from Piedmont, spiced with wormwood and herbs, bottled at 16%.

The bottle belongs to a newer range of four products — Bianco, Rosso, Dry and a Bitter — created as a tribute to the oenologist Arnaldo Strucchi, whose 1907 book on Vermouth di Torino laid the groundwork for the rules that still define the style today. The base wine comes from Italy and first goes through a maceration, where herbs release their aroma into an alcohol-based solution. The wine is then fortified and aromatised with that herbal extract, before a two-day "mariage" rest lets the flavours settle together. Finally the vermouth is carefully filtered and tasted before bottling.

It's a Bianco in classic Turin style — sweet enough to feel approachable, but held up by a dry, herbal backbone that keeps it from ever tipping into cloying.

Taste

The nose offers white wine and green grapes with a touch of lime zest, bay leaf and a hint of baked apple. On the palate the same white wine acidity carries through, joined by marjoram, thyme and rosemary, while coriander adds a light citrus edge. The sweetness is kept in check by a fine bitterness, and the finish lands soft, with baked apple, a touch of cinnamon and a final, dry herbal note.

Specifications

Name: Strucchi Vermouth di Torino Bianco
Producer/Distillery: Vermouth Strucchi
Region/Country: Piedmont, Italy
Type: Italian Vermouth di Torino Bianco
Main ingredients/Flavourings: Italian white wine, wormwood, marjoram, thyme, rosemary, coriander
ABV: 16%
Size: 75 CL
Production method: Herb maceration, fortification and aromatisation of white wine, a two-day mariage rest and filtration
EAN no.: 8053178610023
Allergens: Contains sulphites
Serving suggestion: Best served chilled, over ice with a slice of orange or a twist of lemon peel. Also excellent in a Martini or a simple highball with tonic and fresh herbs

Flavour profile

Herbal · Dry · Lightly Sweet · Citrus-fresh · Slightly Bitter

Did you know?

Every bottle in the Strucchi range carries a portrait of an iconic woman or man from the early 1900s, drawn by Piedmontese artist Riccardo Guasco. The Bianco edition is dedicated to Greta Garbo, while the Rosso honours Mata Hari.

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33,50EUR

About Strucchi

Strucchi isn't just another name on an increasingly crowded vermouth shelf. It's a project built on one clear idea: bring back the original Turin style, the way it tasted before vermouth turned into a supermarket bargain. Behind the brand is Italian entrepreneur Paolo Dalla Mora, who previously built the gin brand Engine and sold it to Illva Saronno — before turning to something he calls far steadier than any gin trend will ever be. Every bottle carries the name of oenologist Arnaldo Strucchi, whose 1907 book laid the groundwork for the rules the Vermouth di Torino consortium still works by today. That makes Strucchi something like a living archive of what real Turin vermouth is supposed to taste like. Worth noting for collectors: in under three years the brand has gone from an Italian niche project to the only vermouth stocked in over 490 Marks & Spencer stores across the UK — bartenders and buyers have clearly taken notice.

History & Background

The name Strucchi borrows from Arnaldo Strucchi (1853-1913), an Italian oenologist whose book "Il Vermouth di Torino", published in 1907, became something of a founding text for the city's vermouth tradition. More than a century later, Paolo Dalla Mora picked up the name as the starting point for a brand-new label, launched in 2023 from Barbaresco in Piedmont. Dalla Mora already had form — he'd worked at companies including Ferrero and McDonald's before launching the gin brand Engine in 2019 and later selling it on. With Strucchi, he shifted focus from a trend-driven category to a classic he believes never really goes out of style. The labels were illustrated by artist Riccardo Guasco in an Art Deco style, each bottle dedicated to an icon of the early twentieth century.

Production & Style

The base is Italian white wine from Piedmont, infused with herbs and spices following recipes that trace back to 1907. The Rosso brings together wormwood, gentian, cinchona and rhubarb alongside marjoram, thyme, sage, rosemary, elderflower and orange peel, spiced with cinnamon, cloves, cardamom and ginger. The Dry leans towards eucalyptus, cardamom and ginger, while the Bianco stays softer with sweet elderflower and herbal notes. ABV ranges from 16% in the Rosso and Bianco to 18% in the Dry.

Signature Style

Herbal · Spiced · Bittersweet · A lightly bitter finish. Strucchi Rosso tastes of tobacco leaf, cola cubes, star anise and a touch of white pepper, while the Dry is sharper and more bitter, with aromas of green grapes and bay leaf. The Bianco stays sweeter and more floral — but none of them shy away from the bitterness that keeps the sweetness in check, all the way through to a long, spiced finish.

Facts

Producer	Vermouth Strucchi Srl
Founded	2023
Pronounced	Struk-ki
Region	Barbaresco, Piedmont
Country	Italy
Owner	Paolo Dalla Mora
Base wine	White wine from Piedmont
ABV	16-18%
Official website	strucchi.land

Did You Know?

Did you know each bottle in the range carries its own film-star portrait? The Bianco nods to Greta Garbo, the Rosso to Mata Hari, and the Dry to Josephine Baker. Even the Bitter has its own icon — Rudolph Valentino on the red bottle, and pioneering bartender Amalia Panigati on the white.

Like Strucchi? You might also enjoy Cocchi, Carpano and Martini.

Want to dig deeper into vermouth's history? Listen to the episode "Vermouth: The History and Craft of Wormwood Wine" on the Whisky.dk Podcast.

Strucchi Vermouth di Torino