Strucchi Vermouth di Torino

Once, aperitivo hour in Turin was a stage of its own — silk dresses, jazz drifting from cafés, ice clinking in glasses across the piazza. Strucchi wants that feeling back. A young brand built on an old name: Arnaldo Strucchi, the man who wrote the book in 1907 on what real Vermouth di Torino should be. The result is a vermouth of herbs, bitterness and a wink at old Art Deco glamour.

Strucchi Vermouth di Torino Bianco Vermouth Italy 75 cl 16%

Item no.: 22279-158963 - Copy

Picture Turin on a late afternoon in the 1920s. The cafés are filling up, glasses are clinking, and a glass of white vermouth is passed across the bar as a small welcome to the evening. That mood is exactly what Strucchi is trying to bring back.

Expert's description

Strucchi Vermouth di Torino Bianco is an Italian aromatised wine from Piedmont, spiced with wormwood and herbs, bottled at 16%.

The bottle belongs to a newer range of four products — Bianco, Rosso, Dry and a Bitter — created as a tribute to the oenologist Arnaldo Strucchi, whose 1907 book on Vermouth di Torino laid the groundwork for the rules that still define the style today. The base wine comes from Italy and first goes through a maceration, where herbs release their aroma into an alcohol-based solution. The wine is then fortified and aromatised with that herbal extract, before a two-day "mariage" rest lets the flavours settle together. Finally the vermouth is carefully filtered and tasted before bottling.

It's a Bianco in classic Turin style — sweet enough to feel approachable, but held up by a dry, herbal backbone that keeps it from ever tipping into cloying.

Taste

The nose offers white wine and green grapes with a touch of lime zest, bay leaf and a hint of baked apple. On the palate the same white wine acidity carries through, joined by marjoram, thyme and rosemary, while coriander adds a light citrus edge. The sweetness is kept in check by a fine bitterness, and the finish lands soft, with baked apple, a touch of cinnamon and a final, dry herbal note.

Specifications

Name: Strucchi Vermouth di Torino Bianco
Producer/Distillery: Vermouth Strucchi
Region/Country: Piedmont, Italy
Type: Italian Vermouth di Torino Bianco
Main ingredients/Flavourings: Italian white wine, wormwood, marjoram, thyme, rosemary, coriander
ABV: 16%
Size: 75 CL
Production method: Herb maceration, fortification and aromatisation of white wine, a two-day mariage rest and filtration
EAN no.: 8053178610023
Allergens: Contains sulphites
Serving suggestion: Best served chilled, over ice with a slice of orange or a twist of lemon peel. Also excellent in a Martini or a simple highball with tonic and fresh herbs

Flavour profile

Herbal · Dry · Lightly Sweet · Citrus-fresh · Slightly Bitter

Did you know?

Every bottle in the Strucchi range carries a portrait of an iconic woman or man from the early 1900s, drawn by Piedmontese artist Riccardo Guasco. The Bianco edition is dedicated to Greta Garbo, while the Rosso honours Mata Hari.

Listen to our podcast:
1pcs.
33,50EUR
Strucchi Vermouth di Torino Bianco Vermouth Italy 75 cl 16%

Item no.: 22279-158963

Picture Turin on a late afternoon in the 1920s. The cafés are filling up, glasses are clinking, and a glass of white vermouth is passed across the bar as a small welcome to the evening. That mood is exactly what Strucchi is trying to bring back.

Expert's description

Strucchi Vermouth di Torino Bianco is an Italian aromatised wine from Piedmont, spiced with wormwood and herbs, bottled at 16%.

The bottle belongs to a newer range of four products — Bianco, Rosso, Dry and a Bitter — created as a tribute to the oenologist Arnaldo Strucchi, whose 1907 book on Vermouth di Torino laid the groundwork for the rules that still define the style today. The base wine comes from Italy and first goes through a maceration, where herbs release their aroma into an alcohol-based solution. The wine is then fortified and aromatised with that herbal extract, before a two-day "mariage" rest lets the flavours settle together. Finally the vermouth is carefully filtered and tasted before bottling.

It's a Bianco in classic Turin style — sweet enough to feel approachable, but held up by a dry, herbal backbone that keeps it from ever tipping into cloying.

Taste

The nose offers white wine and green grapes with a touch of lime zest, bay leaf and a hint of baked apple. On the palate the same white wine acidity carries through, joined by marjoram, thyme and rosemary, while coriander adds a light citrus edge. The sweetness is kept in check by a fine bitterness, and the finish lands soft, with baked apple, a touch of cinnamon and a final, dry herbal note.

Specifications

Name: Strucchi Vermouth di Torino Bianco
Producer/Distillery: Vermouth Strucchi
Region/Country: Piedmont, Italy
Type: Italian Vermouth di Torino Bianco
Main ingredients/Flavourings: Italian white wine, wormwood, marjoram, thyme, rosemary, coriander
ABV: 16%
Size: 75 CL
Production method: Herb maceration, fortification and aromatisation of white wine, a two-day mariage rest and filtration
EAN no.: 8053178610023
Allergens: Contains sulphites
Serving suggestion: Best served chilled, over ice with a slice of orange or a twist of lemon peel. Also excellent in a Martini or a simple highball with tonic and fresh herbs

Flavour profile

Herbal · Dry · Lightly Sweet · Citrus-fresh · Slightly Bitter

Did you know?

Every bottle in the Strucchi range carries a portrait of an iconic woman or man from the early 1900s, drawn by Piedmontese artist Riccardo Guasco. The Bianco edition is dedicated to Greta Garbo, while the Rosso honours Mata Hari.

Listen to our podcast:
1pcs.
33,50EUR

About Strucchi

Strucchi isn't just another name on an increasingly crowded vermouth shelf. It's a project built on one clear idea: bring back the original Turin style, the way it tasted before vermouth turned into a supermarket bargain. Behind the brand is Italian entrepreneur Paolo Dalla Mora, who previously built the gin brand Engine and sold it to Illva Saronno — before turning to something he calls far steadier than any gin trend will ever be. Every bottle carries the name of oenologist Arnaldo Strucchi, whose 1907 book laid the groundwork for the rules the Vermouth di Torino consortium still works by today. That makes Strucchi something like a living archive of what real Turin vermouth is supposed to taste like. Worth noting for collectors: in under three years the brand has gone from an Italian niche project to the only vermouth stocked in over 490 Marks & Spencer stores across the UK — bartenders and buyers have clearly taken notice.

History & Background

The name Strucchi borrows from Arnaldo Strucchi (1853-1913), an Italian oenologist whose book "Il Vermouth di Torino", published in 1907, became something of a founding text for the city's vermouth tradition. More than a century later, Paolo Dalla Mora picked up the name as the starting point for a brand-new label, launched in 2023 from Barbaresco in Piedmont. Dalla Mora already had form — he'd worked at companies including Ferrero and McDonald's before launching the gin brand Engine in 2019 and later selling it on. With Strucchi, he shifted focus from a trend-driven category to a classic he believes never really goes out of style. The labels were illustrated by artist Riccardo Guasco in an Art Deco style, each bottle dedicated to an icon of the early twentieth century.

Production & Style

The base is Italian white wine from Piedmont, infused with herbs and spices following recipes that trace back to 1907. The Rosso brings together wormwood, gentian, cinchona and rhubarb alongside marjoram, thyme, sage, rosemary, elderflower and orange peel, spiced with cinnamon, cloves, cardamom and ginger. The Dry leans towards eucalyptus, cardamom and ginger, while the Bianco stays softer with sweet elderflower and herbal notes. ABV ranges from 16% in the Rosso and Bianco to 18% in the Dry.

Signature Style

Herbal · Spiced · Bittersweet · A lightly bitter finish. Strucchi Rosso tastes of tobacco leaf, cola cubes, star anise and a touch of white pepper, while the Dry is sharper and more bitter, with aromas of green grapes and bay leaf. The Bianco stays sweeter and more floral — but none of them shy away from the bitterness that keeps the sweetness in check, all the way through to a long, spiced finish.

Facts

Producer	Vermouth Strucchi Srl
Founded	2023
Pronounced	Struk-ki
Region	Barbaresco, Piedmont
Country	Italy
Owner	Paolo Dalla Mora
Base wine	White wine from Piedmont
ABV	16-18%
Official website	strucchi.land

Did You Know?

Did you know each bottle in the range carries its own film-star portrait? The Bianco nods to Greta Garbo, the Rosso to Mata Hari, and the Dry to Josephine Baker. Even the Bitter has its own icon — Rudolph Valentino on the red bottle, and pioneering bartender Amalia Panigati on the white.

Like Strucchi? You might also enjoy Cocchi, Carpano and Martini.

Want to dig deeper into vermouth's history? Listen to the episode "Vermouth: The History and Craft of Wormwood Wine" on the Whisky.dk Podcast.

Strucchi Vermouth di Torino