A dusty warehouse in Pessione outside Turin, barrels of cinchona bark ageing in the dark, and a recipe that has outlived two world wars and a kingdom. That's where this bottle's story starts.
Expert's Description
Elixir Di China Aromatico by Martini & Rossi is an Italian aromatic bitter liqueur based on cinchona bark, bottled at 31%.
The recipe dates back to 1863, when Martini & Rossi began producing and selling this bitter liqueur under the name "Elixir di China" – made with genuine Corteccia di China Calissaia, the bark of the cinchona tree, historically valued for its quinine content and used against malaria. After the Second World War, the company renamed the product China Martini, the name it still carries today.
The label on this particular bottle is an older type than the China Martini bottles typically found at wine merchants and auction houses today. It references "Antichi provveditori di S.M. il Re d'Italia" – meaning royal warrant holder to the Italian King – but that kind of prestige text was kept on Italian labels for years after the monarchy ended in 1946, so it can't be used to date the bottle reliably. The government excise stamp around the cap can, however. Its wording, "Imposta Fabbricazione Spiriti" and "Contrassegno di Stato," the volume expressed in litres, and the Italian Republic's star emblem all belong to a stamp type used exclusively between 1953 and 1959. This bottle was therefore filled sometime in that decade, most likely in its second half.
The bottle holds 100 CL, a full litre – a size rarely seen today, when 70 CL is the standard. That matches the stamp's own stated format, "da litri 1."
Tasting Notes
Nose
Bitter cinchona bark, dry herbal spice, and a touch of orange peel, in the style of a classic Italian amaro.
Palate
Strongly bitter and herbaceous, with deeper notes of rhubarb and gentian beneath the characteristic China bitterness.
Finish
Long and dry, with a lingering bitterness that fades into dried herbs.
Specifications
Name: Elixir Di China Aromatico
Distillery: Martini & Rossi
Region/Country: Piedmont, Italy
Type: Liqueur (Italian Aromatic Bitter Liqueur)
ABV: 31%
Size: 100 CL
Bottled: 1950s
Flavour Profile
Bitter · Herbaceous · Spiced · Citrus notes
Investment Potential
Medium. Older Martini & Rossi Elixir bottles regularly change hands on international auction houses like Catawiki, and demand for well-preserved, sealed examples of this earlier "royal warrant" label style outpaces demand for the more common 1950s-70s editions that circulate most often in the market.
Did You Know?
The small excise stamp around the cap is actually more reliable for dating this bottle than the label itself. The text "Antichi provveditori di S.M. il Re d'Italia" refers to the Italian King, but that kind of royal prestige wording was kept on labels for years after Italy became a republic in 1946. The stamp's own design – with the Republic's star emblem and its volume stated in litres – was only used from 1953 to 1959, and that's what actually gives the bottle away.
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