It is just before nine on a Saturday morning in March. The halls at Sydbank Arena are still quiet, the glasses are polished, and behind the bars the first bottles are waiting to be opened. As a VIP you are already inside before the queue outside has even settled.
Expert description
Membership of Whiskymessen VIP Club 2027 is a VIP ticket to Whiskymessen on Saturday 6 March 2027 at Sydbank Arena in Kolding, Denmark, with entry one hour ahead of general admission, your own Glencairn glass and 25% off in the fair's three exclusive bars.
2027 marks the 30th edition of Whiskymessen, Denmark's largest whisky event. Expect whisky from all corners of the world, rum, bourbon, masterclasses and a hall full of people who are more than happy to talk casks and spirit with you. It is a long day. Which is exactly why the VIP ticket makes sense.
You notice the difference first thing in the morning. VIP guests are let in at 09:00, a full hour before the doors open to everyone else. That hour is worth a lot if you want some peace at the Exclusive Bar, a proper chat with the exhibitors without standing three rows back, or simply your first dram in quiet.
The VIP Club has had an overhaul for 2027. Early entry is now longer, and the VIP area has moved to Hall 3, with seating close to the Exclusive Bar. Nice to have when your legs start complaining around lunchtime.
What you get as a VIP
When you sign up
You receive an orange wristband for Whiskymessen 2027. It is your entry ticket, and it holds two fields for spring water and one field for a dram. You also get a Glencairn glass from Whiskymessen and a neck holder, so the glass hangs around your neck while you flick through the catalogue or jot down notes. On top of that comes a sample of Whiskymesse Malt to redeem at the Exclusive Bar, two bottles of spring water and an "I love Whisky.dk" sticker for your laptop or fridge.
On the day
You get 25% off at the Exclusive Bar, home of the rare bottles, at the Rum Exclusive Bar and at the Bourbon Bar with its bourbon and rye. At the entrance you are handed the tasting catalogue, so you can plan your route through the halls. The cloakroom is free, so your coat can stay put all day.
Specifications
Name: Membership of Whiskymessen VIP Club 2027
Organiser: Whiskymessen
Type: VIP membership incl. entry
Date: Saturday 6 March 2027
Venue: Sydbank Arena, Kolding
VIP doors open: 09:00
Early entry: 1 hour before general admission
VIP area: Hall 3
Included: Orange wristband, Glencairn glass, neck holder, sample of Whiskymesse Malt, 2 bottles of spring water, tasting catalogue, cloakroom and sticker
Discount: 25% at the Exclusive Bar, Rum Exclusive Bar and Bourbon Bar
Did you know?
Whiskymessen is run by the same pair of whisky enthusiasts who are behind Whisky.dk. The very first fair took place in Park Hallen in Kolding, a far cry from the big halls it fills at Sydbank Arena today.
See our full range of Whiskymessen 2027
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VIP Membership - What You Get Upon Registration:
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Orange Wristband for Whiskymessen 2027: Includes 2 water slots + 1 slot for a dram (V V D) (Value: 399 DKK)
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Glencairn Whiskymessen Glass (Value: 60 DKK)
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Glass Lanyard (Value: 30 DKK)
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Whiskymesse Malt Sample: Redeemable in the Exclusive Bar at Whiskymessen (D) (Value: 50 DKK)
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Two Bottles of Spring Water: Redeemable at the Exclusive Bar or Info Stand (V V) (Value: 40 DKK)
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"I Love Whisky.dk" Sticker (Value: 5 DKK)
On the Day of the Event:
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25% Discount in the Exclusive Whisky Bar: Featuring a wide range of rare whiskies on March 6, 2027
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25% Discount in the Exclusive Rum Bar: Offering a selection of rare rums
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25% Discount in the Bourbon Bar: Showcasing a large variety of bourbon and rye whiskies
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VIP Early Access to Whiskymessen: Entry 1 hour before regular guests, doors open at 09:00
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VIP Area in Hall 3: Includes seating near the Exclusive Bar
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Tasting Catalogue: Provided at the entrance
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Complimentary Coat Check at Whiskymessen (Value: 20 DKK)
This exclusive membership ensures an enhanced Whiskymessen experience with added perks, early access, and discounts, making it a must-have for whisky enthusiasts.