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Whiskymessen V.I.P. CLUB 2027 including keyhanger, glass and ticket to the whiskyfair

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    It is just before nine on a Saturday morning in March. The halls at Sydbank Arena are still quiet, the glasses are polished, and behind the bars the first bottles are waiting to be opened. As a VIP you are already inside before the queue outside has even settled.

    Expert description

    Membership of Whiskymessen VIP Club 2027 is a VIP ticket to Whiskymessen on Saturday 6 March 2027 at Sydbank Arena in Kolding, Denmark, with entry one hour ahead of general admission, your own Glencairn glass and 25% off in the fair's three exclusive bars.

    2027 marks the 30th edition of Whiskymessen, Denmark's largest whisky event. Expect whisky from all corners of the world, rum, bourbon, masterclasses and a hall full of people who are more than happy to talk casks and spirit with you. It is a long day. Which is exactly why the VIP ticket makes sense.

    You notice the difference first thing in the morning. VIP guests are let in at 09:00, a full hour before the doors open to everyone else. That hour is worth a lot if you want some peace at the Exclusive Bar, a proper chat with the exhibitors without standing three rows back, or simply your first dram in quiet.

    The VIP Club has had an overhaul for 2027. Early entry is now longer, and the VIP area has moved to Hall 3, with seating close to the Exclusive Bar. Nice to have when your legs start complaining around lunchtime.

    What you get as a VIP

    When you sign up

    You receive an orange wristband for Whiskymessen 2027. It is your entry ticket, and it holds two fields for spring water and one field for a dram. You also get a Glencairn glass from Whiskymessen and a neck holder, so the glass hangs around your neck while you flick through the catalogue or jot down notes. On top of that comes a sample of Whiskymesse Malt to redeem at the Exclusive Bar, two bottles of spring water and an "I love Whisky.dk" sticker for your laptop or fridge.

    On the day

    You get 25% off at the Exclusive Bar, home of the rare bottles, at the Rum Exclusive Bar and at the Bourbon Bar with its bourbon and rye. At the entrance you are handed the tasting catalogue, so you can plan your route through the halls. The cloakroom is free, so your coat can stay put all day.

    Specifications

    Name: Membership of Whiskymessen VIP Club 2027
    Organiser: Whiskymessen
    Type: VIP membership incl. entry
    Date: Saturday 6 March 2027
    Venue: Sydbank Arena, Kolding
    VIP doors open: 09:00
    Early entry: 1 hour before general admission
    VIP area: Hall 3
    Included: Orange wristband, Glencairn glass, neck holder, sample of Whiskymesse Malt, 2 bottles of spring water, tasting catalogue, cloakroom and sticker
    Discount: 25% at the Exclusive Bar, Rum Exclusive Bar and Bourbon Bar

    Did you know?

    Whiskymessen is run by the same pair of whisky enthusiasts who are behind Whisky.dk. The very first fair took place in Park Hallen in Kolding, a far cry from the big halls it fills at Sydbank Arena today.

    See our full range of Whiskymessen 2027

    Listen to our podcast:



    VIP Membership - What You Get Upon Registration:

    • Orange Wristband for Whiskymessen 2027: Includes 2 water slots + 1 slot for a dram (V V D) (Value: 399 DKK)
    • Glencairn Whiskymessen Glass (Value: 60 DKK)
    • Glass Lanyard (Value: 30 DKK)
    • Whiskymesse Malt Sample: Redeemable in the Exclusive Bar at Whiskymessen (D) (Value: 50 DKK)
    • Two Bottles of Spring Water: Redeemable at the Exclusive Bar or Info Stand (V V) (Value: 40 DKK)
    • "I Love Whisky.dk" Sticker (Value: 5 DKK)

    On the Day of the Event:

    • 25% Discount in the Exclusive Whisky Bar: Featuring a wide range of rare whiskies on March 6, 2027
    • 25% Discount in the Exclusive Rum Bar: Offering a selection of rare rums
    • 25% Discount in the Bourbon Bar: Showcasing a large variety of bourbon and rye whiskies
    • VIP Early Access to Whiskymessen: Entry 1 hour before regular guests, doors open at 09:00
    • VIP Area in Hall 3: Includes seating near the Exclusive Bar 
    • Tasting Catalogue: Provided at the entrance
    • Complimentary Coat Check at Whiskymessen (Value: 20 DKK)

    This exclusive membership ensures an enhanced Whiskymessen experience with added perks, early access, and discounts, making it a must-have for whisky enthusiasts.

    Frequently asked questions about Whiskymessen VIP Club 2027

    What extra do you get as a VIP at Whiskymessen 2027?

    As a VIP you get in one hour before general admission, receive your own Glencairn glass with a neck holder and get 25% off at the Exclusive Bar, Rum Exclusive Bar and Bourbon Bar. You also get a dram of Whiskymesse Malt, spring water, the tasting catalogue, a free cloakroom and seating in the VIP area in Hall 3. Small things, but they make a long day at the fair a lot easier.

    What time do the doors open for VIP guests?

    Doors open for VIP guests at 09:00 on Saturday 6 March 2027. That is one hour before everyone else. Use it on the stands or bars you know will be packed later in the day.

    Which bars does the VIP discount apply to?

    The 25% discount applies at the Exclusive Bar, the Rum Exclusive Bar and the Bourbon Bar. These are the bars with the rare and older bottlings, so that is where the discount counts the most. If rum or rye is more your thing, there is something for you as well.

    What is the Glencairn glass and neck holder for?

    The glass is your tasting glass for the whole day, and the neck holder keeps both your hands free. The Glencairn shape gathers the aroma at the top, so you get more out of every small pour. The glass is yours to take home afterwards, and if you want more of them, you will find them among our whisky glasses.

    Is the VIP membership a good gift?

    Yes, it is one of those gifts that actually gets used. The recipient gets a full day at Denmark's largest whisky event, a glass to bring home and an extra hour in the halls before the crowds arrive. It works well for Christmas or a birthday if you would rather give an experience than yet another bottle.

    How do you get the most out of the day at Whiskymessen?

    Make a plan with the tasting catalogue and start with what you want to taste most while your palate is still fresh. Drink water along the way, eat something and take breaks in the VIP area. Our whisky blogger Steven Kramme has written a guide to Whiskymessen with more good advice.



    Note: According to "Lov om visse forbrugeraftaler § 17 stk. 2 jf. § 9 stk. 2 nr. 2a", the purchase of tickets is not covered by the right of withdrawal.

    The organizer Whisky.dk ApS points out that when purchasing a ticket - the following rules are accepted:
    1. Please check the ticket for event, date & time.
    2. The ticket will not be replaced in case of loss and will only be refunded by the organizer and only in case of cancellation.
    3. The barcode number only allows access for one person min. 18 years of age. Illegal copying or illegal resale of tickets may result in you being denied access to the event. Keep the tickets in the same way as you would regular tickets or money.

    Whisky.dk ApS is not responsible for problems caused by illegal copying or resale of tickets.
    4. VAT is 20% of the total amount.
    5. Weapons, beverages, cans, bottles, food are not allowed.
    6. If you are heavily intoxicated or asleep at the fair, you may risk expulsion at the discretion of our security guards - without refund of admission fee.
    Varenr: 2222786539-2027vip3

    Curious to learn more?

    We love quality spirits – and we're happy to share our knowledge. Read our blogs, listen to the podcast, or explore the world of taste, barrel aging, and traditions.

    👉 Visit our blog and get inspired