PennyPacker 2 years old Kentucky Straight Bourbon Whiskey 70 cl 40%

A bourbon brand born as an export product with an American flag on the label became Europe's best-selling bourbon in its heyday.

Expert description

PennyPacker 2 Year Old Kentucky Straight Bourbon Whiskey is an American bourbon, matured for 2 years and bottled at 40%, from PennyPacker. The brand was originally introduced by the American Distilling Company in Pekin, Illinois, in the 1970s, purely as an export product designed with American imagery, including a US flag and a motif of Abraham Lincoln, to appeal to European consumers. The mash bill consists of roughly 70% corn plus rye and barley. In 1972, the brand was acquired by Borco-Marken, and PennyPacker became the best-selling bourbon in the European market throughout the 1970s and 1980s. Today the brand is owned by Heaven Hill, which reintroduced it to the US market in 2013.

Tasting notes

Nose

The nose offers caramel, vanilla and a hint of grain.

Palate

The palate is round with brown sugar, honey and light spice.

Finish

The finish is medium-length, soft and sweet.

Specifications

Name: PennyPacker 2 år Kentucky Straight Bourbon Whiskey
Bottler: PennyPacker
Region/Country: Kentucky, USA
Type: Kentucky Straight Bourbon Whiskey
Age: 2 years
ABV: 40%
Size: 70 CL

Flavour profile

Sweet · Grainy · Soft · Round

Did you know?

PennyPacker was originally created exclusively for the European export market with deliberate American imagery — including Abraham Lincoln on the label — and became the best-selling bourbon in Europe throughout the 1970s and 1980s.

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Frequently asked questions about PennyPacker 2 år Kentucky Straight Bourbon Whiskey

Why was PennyPacker created as an export product?

The brand launched in the 1970s exclusively for the European market, with deliberate American branding, including a flag and an Abraham Lincoln motif, to appeal to European consumers' image of American whiskey.

How popular was PennyPacker in Europe?

Throughout the 1970s and 1980s it was the best-selling bourbon in the European market, before later becoming part of Heaven Hill's portfolio.

How is PennyPacker 2 år Kentucky Straight Bourbon Whiskey best served?

Neat, on the rocks, or in classic bourbon cocktails like a Whiskey Sour.

Is PennyPacker 2 years old Kentucky Straight Bourbon Whiskey 70 cl 40% a good gift idea?

Yes, PennyPacker 2 years old Kentucky Straight Bourbon Whiskey 70 cl 40% is a natural choice for anyone who appreciates craftsmanship and characterful flavour experiences — especially for the whisky enthusiast keen to explore beyond the most familiar names.

How should PennyPacker 2 years old Kentucky Straight Bourbon Whiskey 70 cl 40% be stored?

Standing upright, cool and dark, like any other spirits bottle. Once opened, the contents keep best if enjoyed within a year or so.

How would you sum up the flavour profile of PennyPacker 2 years old Kentucky Straight Bourbon Whiskey 70 cl 40%?

In short: Sweet · Grainy · Soft · Round.