De Luxe sat twelve years in cask while Bell's outsold every other blended whisky in Britain. The bottle holds 75 centilitres, which on its own tells you how far back we are. That measure left the shelves when the EU harmonised bottle sizes.
The expert's description
Bell's De Luxe 12 years is a Blended Scotch Whisky matured in oak casks and bottled at 43 % in a 75 centilitre bottle.
De Luxe was the older and better dressed version of the standard blend. Twelve years in cask and 43 % instead of the usual 40 gave it more weight and a clearer malt core, and it was sold as the gift bottle rather than the everyday one.
Arthur Bell & Sons started as a grocery business in Perth in 1825, and the blend was built around Blair Athol in Pitlochry, still known as the home distillery. The firm is part of Diageo today, and De Luxe has been out of production for many years.
Tasting notes
Nose
Honey, dried apple and a clear malt sweetness. Behind it sit vanilla and a touch of spiced oak.
Palate
Fuller than the standard blend, with caramel, nut and a warm note of spice. The extra three per cent reads clearly in the texture.
Finish
Medium, dry and malty with a last note of oak.
Specifications
Name: Bell's De Luxe 12 år
Distillery: Bell's
Region/Country: Scotland
Type: Blended Scotch Whisky
Age: 12 years
ABV: 43 %
Size: 75 CL
Cask type: Oak casks
Edition: De Luxe
Flavour profile
Malty · Honeyed · Nutty · Spiced · Soft
Investment potential
Medium. The bottling is discontinued, and the 75 centilitre format left the European market in the 1990s. Older blends from the big houses have started drawing collector attention, precisely because so few were ever put away.
Did you know?
In 1988 Bell's put a Christmas decanter into production with a new design every year, and those porcelain bottles are a collecting field of their own today. Some Scottish households keep a whole shelf of them unopened.
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